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What is trade marketing? Sometimes going directly to and from the consumer for references on how a product is doing simply does not work. That is why there is trade marketing, which is a means of branding and pushing a product or service directly from the origin, which in this case include distributors, partners, and wholesalers.

There are three words in the American lexicon that most can agree that they have seen at one point or another in their lives: made in China. As a matter of fact, most other countries aside from the United States can claim to have this phrase all over their shelves. This is essentially a way to demonstrate international trade. International trade basically is the buying and selling of various country exclusive goods by companies to and for different countries.

The times are constantly changing, and in the 21st century, things seem to be changing even faster. Businesses face moments of total fear of the unknown and part of starting a new company means having to take some risks and/or a potential leap of faith. Regardless, there is a terminology for the hardships and difficulties companies, employees, and even leaders face nowadays. It is called VUCA and it stands for volatility, uncertainty, complexity, and ambiguity.

Todo ha cambiado desde que vivimos la disrupción digital, incluido el marketing. Internet nos ha obligado a modificar la estrategia en la búsqueda de clientes potenciales, y los contenidos, distribuidos a través de los distintos canales y medios digitales, se han revelado como la manera más eficaz de acercarlos y fidelizarlos de una forma mucho más natural. Lo que a continuación se explica constituye el decálogo del marketing de contenidos.