September 2023 September 2025
English 
Madrid
Double degree (5 years)
Financial conditions / Price per course. Subject to change
13.900€
Get ready to lead the future with our innovative Double Degree in Business Administration and Marketing at ESIC University! Develop skills in business leadership, business strategy, people management, finance and economics, along with the latest marketing trends and techniques. Our integrated approach of theory and practice provides you with a complete and relevant training for today's job market.
Join us and make a difference in tomorrow's business world!
The Double Degree is issued in Spanish and is issued as follows: Graduado/a en Marketing y Graduado/a en Administración y Dirección de Empresas.
DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT AND MARKETING IN MADRID
Bachelor's Degree
- Years 5 years
- Price 13.900 €
- Credits official subjects 325,5 ECTS
- Credits own subjects 12 ECTS
- Total credits taken 337,5 ECTS
WHY STUDY A DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT AND MARKETING?
We offer you a unique combination of academic excellence, practical experience and professional growth opportunities. With our program, you will acquire business leadership and strategy skills, preparing you to excel in a competitive and globalized job market.
96%
EMPLOYABILITY RATE
ONE YEAR AFTER COMPLETING
THE PROGRAMME
HANDS-ON APPROACH
We know that theory alone is not enough. That's why our programme focuses on applying business concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.
WHY STUDY A BACHELOR´S DEGREE IN ESIC UNIVERSITY?
At ESIC University, our mission is to transform people, not only by providing them with knowledge, but also by training them in skills and raising their awareness of values throughout their professional life. With this approach, we constitute a learning community adapted to the demands of the times, in order to contribute to the development of a more prosperous, responsible and innovative global society.
University specialized in Marketing and Business
ESIC University is a fully specialized University focused on business, which gives it a great differentiation and prestige in this field, which will have a direct impact on your experience and your future as an Alumni.
Proximity to the business world
ESIC University maintains close ties with the business world, which translates into collaborations and fully updated content in the classroom, brought directly from the most recognized companies.
Professional Networking
The institution provides opportunities to establish contacts and develop strong professional networks through events, conferences, seminars and extracurricular activities, allowing you to create future career opportunities.
ARE YOU PASSIONATE ABOUT BUSINESS AND MARKETING?
Our Double Degree in Business Administration and Marketing is designed for creative and ambitious minds looking to excel in the business world. If you are excited about developing innovative strategies, leading multidisciplinary teams and mastering the world of marketing, this program is for you!
With a unique combination of theory and practice, we'll prepare you to succeed in a competitive and constantly evolving job market. Gain the skills and confidence to lead in the business world of the future.
COMPETENCIES OF THE DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT AND MARKETING
To develop competencies in integrated business management, including strategy, finance, human resources and operations.
Acquire skills in advanced digital marketing, such as SEO, SEM, Social Media, web analytics and content strategies, to maximize the visibility and engagement of brands online and achieve business objectives.
Through data analysis and interpretation of key metrics, develop competencies to make fundamental decisions in marketing and business management, identifying trends, opportunities and areas for improvement.
Develop leadership, effective communication, teamwork and problem-solving skills, enabling them to collaborate efficiently and lead multidisciplinary projects in a diverse and changing business environment.
Syllabus
Discover the academic path that fits your needs.
1º semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Economic History | BE | 6 |
| Corporate Mathematics | COM | 6 |
| Introduction to Corporations I | BE | 6 |
| Professional Ethics, Basic Principals of Law and Equality | BE | 6 |
| History of Spanish Institutions (Humanities) | BE | 6 |
| Marketing and Interpersonal Communication Techniques | BE | 6 |
| Anthropology | P | 3 |
2º semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Introduction to Economics | BE | 6 |
| Financial Mathematics | COM | 6 |
| Introduction to Corporations II | COM | 6 |
| Mercantile Law | BE | 6 |
| Computer Science Applied to Marketing | BE | 6 |
| Introduction to Marketing | COM | 6 |
| Critical Thinking | P | 3 |
1º semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Corporate Sociology | BE | 6 |
| Financial Accounting I | COM | 6 |
| Micro-economics | COM | 4,5 |
| Corporate Statistics I | COM | 6 |
| Psychology Applied to Marketing | COM | 4,5 |
| Business Ethics | P | 3 |
| Christian Social Thinking | P | 3 |
2º semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Civil Law | BE | 6 |
| Financial Accounting II | COM | 4,5 |
| Macro-economics | COM | 4,5 |
| Corporate Statistics II | COM | 6 |
| Production Management | COM | 6 |
| Modern Language | BE | 6 |
| Strategic Marketing | COM | 4,5 |
1º semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Cost Accounting | COM | 4,5 |
| Strategic Management and Corporate Politics I | COM | 6 |
| Financial Management I | COM | 6 |
| Product Policy | COM | 6 |
| Market Research | COM | 4,5 |
| Sales Management | COM | 4,5 |
| Consumer Behaviour | COM | 4,5 |
2º semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Strategic Management and Corporate Politics II | COM | 6 |
| Balance Analysis | COM | 4,5 |
| Financial Management II | COM | 6 |
| National and International Economic Environment of the Firm | COM | 4,5 |
| Distribution Policy and Ecommerce | COM | 6 |
| Price and Cost Policy | COM | 6 |
| Market Research II | COM | 4,5 |
1º semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Corporate Taxation | COM | 4,5 |
| Corporate Decision Methods | COM | 4,5 |
| Communication Policy and Digital Advertising | COM | 6 |
| Labour Law | COM | 6 |
2º semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Management Information Systems | COM | 4,5 |
| Human Resources | COM | 4,5 |
| Commercial Negotiation Techniques | COM | 4,5 |
| Relational, Direct and Interactive Marketing | COM | 4,5 |
Aº semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| External Internship (Marketing) | COM | 24 |
| End of Degree Project (Business Administration and Management) | COM | 6 |
1º semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Industrial and Services Marketing | COM | 4,5 |
| Academic Recognition of Credits | COM | 6 |
| Marketing Plan | COM | 6 |
Aº semestre
| SUBJECT | ECTS | TYPE |
|---|---|---|
| External Internship (Business Administration and Management) | COM | 24 |
| End of Degree Project (Marketing) | COM | 6 |
Employability
+2.000
annual job offers managed by ESIC University
96%
employability rate one year after completing the programme
30%
from internship to employment contract (work placement)
JOB OPPORTUNITIES
Digital Marketing
Develops effective digital strategies, managing SEO, SEM and social media campaigns to increase visibility and engagement of brands online.
Product Manager
Manages the product lifecycle, from conception and development to launch and commercialization, adapting strategies to market and consumer needs.
Corporate Communication
Develops and executes internal and external communication strategies, managing the company’s reputation and strengthening the relationship with customers, employees and other stakeholders.
E-commerce
Leads a company’s e-commerce operations, optimizing the online shopping experience, managing sales platforms and maximizing the conversion of visitors into customers.
Operations
Operations analysts are essential to optimizing business processes and improving an organization’s operational efficiency.
Finance
Provides financial advice to companies or individuals on topics such as financial planning, wealth management, mergers and acquisitions, and investment strategies.
UDP – PROFESSIONAL DEVELOPMENT UNIT
ESIC's Professional Development Unit is made up of a team of professionals dedicated to promoting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employment site, although they also collaborate with international sites, fairs and career events.
With almost 4,000 work placement offers and more than 2,000 job offers, the UDP has an overall employability rate of 95% for students in the Marketing and Sales area and 100% in the communication area, among others.
MOBILITY PROGRAMS.
University Exchange within the European educational area.
European Union countries.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University Exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The corresponding amount of the course at ESIC will be paid.
University Exchange in multiple destionations according to agreements.
United States, Ireland and France.
It can be for one semester or two semesters (one full year) *
For 3rd and 4th year students. It will be a maximum of a year, either a full year or two separate semesters.
*If the Exchange is for a full year, it must be done in the 3rd year.
This program entails payment of tuition at the host university and payment of the course fee at ESIC.
The student can look for a destianation of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University Exchange for students of the Degree in Global Marketing Management and for 5th year students studying a Dual Degree (Bachelor’s Degree + Degree)
All over the world.
One-semester stay for either the 1st or 2nd semester. In the case of Dual Degrees, it can be their third international semester.
Mobility to add and Official Degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term mobility in summer.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
- If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
- The application of the chosen mobility program must be made the year before the one in which the mobility is to carried out.
*International destinations with limited places, subject to possible modifications.
All international options have additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
Documentation
- Request information and an appointment with the admissions department.
- Send the required documentation scanned to your counsellor before the admission tests.
2 Admission Tests
You can do it in both Spanish and English.
It consists of 3 phases
Lasts approximately 1 hour and a half
- Make an appointment
- Confirmation
- Admission test
- Resolution
3 PLACE
BOOKING
When do you have to do it?
- Once you have passed the admission tests, you will receive a pre-enrolment letter.
- Then, you must pay the reservation fee by the deadline indicated to guarantee your place
4 ENROLLMENT
- The registration fee must be paid once the student still needs to meet the university entrance requirements.
- Remember that you have the instructions in your pre-enrolment letter. The Undergraduate Student Services Office will inform you of the next steps.
CREDIT RECOGNITION AND FILE TRANSFER
Are you considering a university degree after finishing your VET Cycle, or do you want to change university?
- • Gather the information you need to make your application for credit recognition.
- • We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
- • Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
GRANTS AND FINANCIAL AID.
Financial issues should not be an obstacle that prevents you from achieving your goals. Instead, make sure you get an education with a future.
- • National Mobility
- • International Students
- • Academic Excellence
- • Enrolled Brothers
- • Alumni
- • Large Family
- • Single Parent Family
- • Large Family
- • Diversity Scholarship
- • ESIC Ayudas al Estudio
- • Doctoral Degree Programs
- • Agreement with educatonal institutions
- • Advanced Vocational Training Programs students of ESIC
- • Agreement with companies
FREQUENT QUESTIONS
The double degree program in Business Administration and Management and Marketing has a total duration of 5 years. During this time, students will take a combination of subjects from both disciplines, which will provide them with a comprehensive training in business management and marketing.
Depending on the type of scholarship or grant, there is a different deadline. You can access this link to check them.
To request the validation study, it is not necessary to take the admission tests or to have completed your studies. We have a team of counselors at your disposal to help you and the validation study is completely free of charge.
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WHAT TO STUDY AFTER
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