Dual Degree in Business Administration & Marketing Madrid | ESIC
Flag September
2023 September 2025
Traducción English
Punto encuentro Madrid
Punto encuentro Double degree (5 years)
Punto encuentro Financial conditions / Price per course. Subject to change 13.900€

Get ready to lead the future with our innovative Double Degree in Business Administration and Marketing at ESIC University! Develop skills in business leadership, business strategy, people management, finance and economics, along with the latest marketing trends and techniques. Our integrated approach of theory and practice provides you with a complete and relevant training for today's job market. 

Join us and make a difference in tomorrow's business world!

The Double Degree is issued in Spanish and is issued as follows: Graduado/a en Marketing y Graduado/a en Administración y Dirección de Empresas.

DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT AND MARKETING IN MADRID 

Bachelor's Degree 

  • Years 5 years
  • Price 13.900 €
  • Credits official subjects 325,5 ECTS
  • Credits own subjects 12 ECTS
  • Total credits taken 337,5 ECTS

REQUEST INFORMATION AND WE WILL CALL YOU

WHY STUDY A DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT AND MARKETING?

We offer you a unique combination of academic excellence, practical experience and professional growth opportunities. With our program, you will acquire business leadership and strategy skills, preparing you to excel in a competitive and globalized job market.

96%

EMPLOYABILITY RATE
ONE YEAR AFTER COMPLETING
THE PROGRAMME

HANDS-ON APPROACH

We know that theory alone is not enough. That's why our programme focuses on applying business concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.

WHY STUDY A BACHELOR´S DEGREE IN ESIC UNIVERSITY?

At ESIC University, our mission is to transform people, not only by providing them with knowledge, but also by training them in skills and raising their awareness of values throughout their professional life. With this approach, we constitute a learning community adapted to the demands of the times, in order to contribute to the development of a more prosperous, responsible and innovative global society.

ARE YOU PASSIONATE ABOUT BUSINESS AND MARKETING?

Our Double Degree in Business Administration and Marketing is designed for creative and ambitious minds looking to excel in the business world. If you are excited about developing innovative strategies, leading multidisciplinary teams and mastering the world of marketing, this program is for you!

With a unique combination of theory and practice, we'll prepare you to succeed in a competitive and constantly evolving job market. Gain the skills and confidence to lead in the business world of the future.

perfíl

COMPETENCIES OF THE DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT AND MARKETING

1

To develop competencies in integrated business management, including strategy, finance, human resources and operations.

2

Acquire skills in advanced digital marketing, such as SEO, SEM, Social Media, web analytics and content strategies, to maximize the visibility and engagement of brands online and achieve business objectives.

3

Through data analysis and interpretation of key metrics, develop competencies to make fundamental decisions in marketing and business management, identifying trends, opportunities and areas for improvement.

4

Develop leadership, effective communication, teamwork and problem-solving skills, enabling them to collaborate efficiently and lead multidisciplinary projects in a diverse and changing business environment.

Syllabus

Discover the academic path that fits your needs.

1º semestre

SUBJECT ECTS TYPE
Economic History BE 6
Corporate Mathematics COM 6
Introduction to Corporations I BE 6
Professional Ethics, Basic Principals of Law and Equality BE 6
History of Spanish Institutions (Humanities) BE 6
Marketing and Interpersonal Communication Techniques BE 6
Anthropology P 3

2º semestre

SUBJECT ECTS TYPE
Introduction to Economics BE 6
Financial Mathematics COM 6
Introduction to Corporations II COM 6
Mercantile Law BE 6
Computer Science Applied to Marketing BE 6
Introduction to Marketing COM 6
Critical Thinking P 3

1º semestre

SUBJECT ECTS TYPE
Corporate Sociology BE 6
Financial Accounting I COM 6
Micro-economics COM 4,5
Corporate Statistics I COM 6
Psychology Applied to Marketing COM 4,5
Business Ethics P 3
Christian Social Thinking P 3

2º semestre

SUBJECT ECTS TYPE
Civil Law BE 6
Financial Accounting II COM 4,5
Macro-economics COM 4,5
Corporate Statistics II COM 6
Production Management COM 6
Modern Language BE 6
Strategic Marketing COM 4,5

1º semestre

SUBJECT ECTS TYPE
Cost Accounting COM 4,5
Strategic Management and Corporate Politics I COM 6
Financial Management I COM 6
Product Policy COM 6
Market Research COM 4,5
Sales Management COM 4,5
Consumer Behaviour COM 4,5

2º semestre

SUBJECT ECTS TYPE
Strategic Management and Corporate Politics II COM 6
Balance Analysis COM 4,5
Financial Management II COM 6
National and International Economic Environment of the Firm COM 4,5
Distribution Policy and Ecommerce COM 6
Price and Cost Policy COM 6
Market Research II COM 4,5

1º semestre

SUBJECT ECTS TYPE
Corporate Taxation COM 4,5
Corporate Decision Methods COM 4,5
Communication Policy and Digital Advertising COM 6
Labour Law COM 6

2º semestre

SUBJECT ECTS TYPE
Management Information Systems COM 4,5
Human Resources COM 4,5
Commercial Negotiation Techniques COM 4,5
Relational, Direct and Interactive Marketing COM 4,5

Aº semestre

SUBJECT ECTS TYPE
External Internship (Marketing) COM 24
End of Degree Project (Business Administration and Management) COM 6

1º semestre

SUBJECT ECTS TYPE
Industrial and Services Marketing COM 4,5
Academic Recognition of Credits COM 6
Marketing Plan COM 6

Aº semestre

SUBJECT ECTS TYPE
External Internship (Business Administration and Management) COM 24
End of Degree Project (Marketing) COM 6

Employability

JOB OPPORTUNITIES

Develops effective digital strategies, managing SEO, SEM and social media campaigns to increase visibility and engagement of brands online.

Manages the product lifecycle, from conception and development to launch and commercialization, adapting strategies to market and consumer needs.

Develops and executes internal and external communication strategies, managing the company’s reputation and strengthening the relationship with customers, employees and other stakeholders.

Leads a company’s e-commerce operations, optimizing the online shopping experience, managing sales platforms and maximizing the conversion of visitors into customers.

Operations analysts are essential to optimizing business processes and improving an organization’s operational efficiency.

Provides financial advice to companies or individuals on topics such as financial planning, wealth management, mergers and acquisitions, and investment strategies.

UDP – PROFESSIONAL DEVELOPMENT UNIT 

UDP

ESIC's Professional Development Unit is made up of a team of professionals dedicated to promoting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employment site, although they also collaborate with international sites, fairs and career events.

With almost 4,000 work placement offers and more than 2,000 job offers, the UDP has an overall employability rate of 95% for students in the Marketing and Sales area and 100% in the communication area, among others.

MOBILITY PROGRAMS.

University Exchange within the European educational area.

European Union countries.

It can be for one semester or two semesters (one full year) *

For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **

*If the Exchange is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.

The Erasmus scholarship depends on the country of destination.

University Exchange within the non-European educational area.

Asia, Africa, Latin America, America.

It can be for one semester or two semesters (one full year) *

For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **

*If the Exchange is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.

The corresponding amount of the course at ESIC will be paid.

University Exchange in multiple destionations according to agreements.

United States, Ireland and France.

It can be for one semester or two semesters (one full year) *

For 3rd and 4th year students. It will be a maximum of a year, either a full year or two separate semesters.

*If the Exchange is for a full year, it must be done in the 3rd year.

This program entails payment of tuition at the host university and payment of the course fee at ESIC.

The student can look for a destianation of his/her preference to make an agreement and be able to carry out this mobility program in that destination.

University Exchange for students of the Degree in Global Marketing Management and for 5th year students studying a Dual Degree (Bachelor’s Degree + Degree)

All over the world.

One-semester stay for either the 1st or 2nd semester. In the case of Dual Degrees, it can be their third international semester.

Mobility to add and Official Degree from the country of destination by studying abroad for one year.

France, Germany and Amsterdam.

For 3rd year students.

Short-term mobility in summer.

Destinations such as London or the USA

Depending on the destination, the duration varies from 2 to 6 weeks.

  • Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
    • If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
    • If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
    • For destinations in the United States: TOEFL or IELTS.
  • Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
  • The application of the chosen mobility program must be made the year before the one in which the mobility is to carried out.

*International destinations with limited places, subject to possible modifications.

All international options have additional costs.

ADMISSION PROCESS

We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow: 

1 Requirements and
Documentation

  1. Request information and an appointment with the admissions department.
  2. Send the required documentation scanned to your counsellor before the admission tests.

2 Admission Tests

You can do it in both Spanish and English.

It consists of 3 phases

Lasts approximately 1 hour and a half

  1. Make an appointment
  2. Confirmation
  3. Admission test
  4. Resolution

3 PLACE
BOOKING

When do you have to do it?

  1. Once you have passed the admission tests, you will receive a pre-enrolment letter.
  2. Then, you must pay the reservation fee by the deadline indicated to guarantee your place

4 ENROLLMENT

  1. The registration fee must be paid once the student still needs to meet the university entrance requirements.
  2. Remember that you have the instructions in your pre-enrolment letter. The Undergraduate Student Services Office will inform you of the next steps.
Solicita tu plaza

inversion
CREDIT RECOGNITION AND FILE TRANSFER

Are you considering a university degree after finishing your VET Cycle, or do you want to change university?

  • • Gather the information you need to make your application for credit recognition.
  • • We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
  • • Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
More info

inversion
GRANTS AND FINANCIAL AID.

Financial issues should not be an obstacle that prevents you from achieving your goals. Instead, make sure you get an education with a future.

  • • National Mobility
  • • International Students
  • • Academic Excellence
  • • Enrolled Brothers
  • • Alumni
  • • Large Family
  • • Single Parent Family
  • • Large Family
  • • Diversity Scholarship
  • • ESIC Ayudas al Estudio
  • • Doctoral Degree Programs
  • • Agreement with educatonal institutions
  • • Advanced Vocational Training Programs students of ESIC
  • • Agreement with companies
More info

FREQUENT QUESTIONS

The double degree program in Business Administration and Management and Marketing has a total duration of 5 years. During this time, students will take a combination of subjects from both disciplines, which will provide them with a comprehensive training in business management and marketing.

Depending on the type of scholarship or grant, there is a different deadline. You can access this link to check them.

To request the validation study, it is not necessary to take the admission tests or to have completed your studies. We have a team of counselors at your disposal to help you and the validation study is completely free of charge.

If you have any further questions, please contact us and we will be happy to advise you

OTHER BACHELOR´S DEGREES YOU MAY BE INTERESTED IN

BACHELOR’S DEGREE IN MARKETING

ESIC UNIVERSITY
More information

BACHELOR’S DEGREE IN MARKETING

ESIC BARCELONA
More information

GRADO UNIVERSITARIO EN PUBLICIDAD Y RELACIONES PÚBLICAS

ESIC UNIVERSITY
More information

WHAT TO STUDY AFTER

Master in Digital Marketing en inglés

ENGLISH
More information

Máster Online en Marketing Digital

ONLINE
More information

Postgrado en Marketing Digital

 
More information

ESIC AGENDA

Agenda

Accede a toda la agenda
  Request admission   Access by
validation
Más información
¿Te informamos?