Summer & Winter

1. Understand the principles and importance of Corporate Social Responsibility (CSR) in modern marketing.

2. Develop strategies to integrate CSR into marketing campaigns effectively.

3. Analyze real-world examples of successful CSR initiatives to inspire innovative marketing approaches.

1. Industry-Relevant Skills: Gain insights into the latest trends in CSR and how they shape consumer behavior and brand reputation.

2. Practical Application: Learn from case studies and real-world examples to apply CSR principles in your future marketing projects.

3. Networking Opportunities: Connect with industry professionals and peers who share a passion for sustainable marketing practices

1. Grasp the fundamentals of blockchain technology and its applications in various industries.

2. Explore the rise of NFTs (Non-Fungible Tokens) and their impact on digital marketing and asset management.

3. Develop strategies to leverage blockchain and NFTs for innovative business solutions.

1. Cutting-Edge Knowledge: Stay ahead of the curve by understanding the latest developments in blockchain and NFT technology.

2. Innovative Thinking: Learn how to harness these technologies for creative and effective marketing strategies.

3. Future-Proof Skills: Equip yourself with knowledge and skills that are increasingly in demand across various sectors.

1. Master the core concepts and techniques of growth hacking.

2. Identify and implement data-driven strategies to drive rapid business growth.

3. Analyze successful growth hacking case studies to inspire your own projects.

1. High-Impact Techniques: Learn proven strategies that can quickly scale businesses and increase market share. ​

2. Hands-On Experience: Engage in practical exercises and real-world projects to apply growth hacking techniques.

3. Career Advancement: Enhance your skill set with cutting-edge marketing strategies that are highly valued in today's job market

1. Understand the principles of Human to Human (H2H) marketing and its importance in the digital age.

2. Develop authentic communication strategies that foster deeper connections with customers.

3. Analyze the effectiveness of H2H marketing through case studies and real-world examples.

1. Personalized Marketing: Learn how to create meaningful connections with customers in a world dominated by digital interactions.

2. Enhanced Communication Skills: Develop the ability to engage customers with empathy and authenticity.

3. Competitive Edge: Stand out in the marketing field by mastering techniques that prioritize human connections over digital algorithms.

1. Explore the influence of cultural perspectives on global events and business practices.

2. Develop skills to analyze and interpret cultural differences in various contexts.

3. Apply cultural understanding to enhance global business strategies and communications.

1. Global Awareness: Gain a deeper understanding of how cultural factors influence global interactions and decision-making.

2. Enhanced Analytical Skills: Learn to evaluate situations from multiple cultural perspectives, improving problem-solving abilities.

3. Cultural Competence: Prepare for a globalized world by developing skills that are essential for international business and diplomacy

1. Understand the key drivers and impacts of Globalization 4.0 on businesses and economies.

2. Analyze the opportunities and challenges presented by the latest phase of globalization.

3. Develop strategies to thrive in a rapidly changing global market.

1. Future-Ready Skills: Equip yourself with the knowledge and strategies to succeed in the evolving global economy. ​

2. Comprehensive Insights: Gain a holistic understanding of globalization's impact on various industries and sectors.

3. Strategic Thinking: Learn to develop and implement strategies that leverage the benefits of globalization while mitigating its risks