Bachelor's Degree in International Business | ESIC
Flag September
2023 September 2025
Traducción English
Punto encuentro Madrid
Punto encuentro Bachelor’s Degree + Specialization Diploma (4 years) / Bachelor’s Degree + Degree (5 years)
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information
Punto encuentro Financial conditions / Price per course. Subject to change 12.200 € / 13.300 €

Get ready to lead tomorrow with our degree in International Business!  Learn about international business strategy and management, exports, imports, international logistics and global economics, so you'll be prepared to lead any organisation, nationally and internationally.

Your future in International Business starts here.

The Bachelor's Degree is issued: Bachelor in International Business.

THE BACHELOR´S DEGREE IN INTERNATIONAL BUSINESS IN MADRID ITINERARIES

ITINERARY 1
Bachelor´s Degree + 
Specialization Diploma

  • Years 4 years
  • Price 12.200 €
  • Bachelor´s Degree 240 ECTS
  • Specialization Diploma 48 ECTS

+ Diploma in Professional Skills

+ Diploma in Digital Tools and Multimedia

ITINERARY 2
Bachelor´s Degree
+ Degree

  • Years 5 years
  • Price 13.300 €
  • Bachelor´s Degree 240 ECTS
  • Degree 135 ECTS

+ Degree in Marketing Management

+ Degree in Data Science

+ Degree in Entrepreneurship and Innovation

+ Degree in Sustainability Management

REQUEST INFORMATION AND WE WILL CALL YOU

WHY STUDY A BACHELOR´S DEGREE IN INTERNATIONAL BUSINESS?

The Bachelor's Degree in International Business aims to develop students' organisational capacities and the human, intellectual and technical skills necessary to face today's business world in an increasingly global context and in a continuous process of change. Once you have completed your studies, you will be fully qualified to set up your own company, carry out the internationalisation process and make management decisions.

100%

employability rate
one year after completing
the programme

HANDS-ON APPROACH

We know that theory alone is not enough. That's why our programme focuses on applying business concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.

WHY STUDY A BACHELOR´S DEGREE IN ESIC UNIVERSITY?

At ESIC University, our mission is to transform people, not only by providing them with knowledge, but also by training them in skills and raising their awareness of values throughout their professional life. With this approach, we constitute a learning community adapted to the demands of the times, in order to contribute to the development of a more prosperous, responsible and innovative global society.

STUDENT PROFILE. WHO IS THE DEGREE AIMED AT? 

By studying the Bachelor's Degree in International Business, you will be prepared to face the challenges of today's ever-changing business world. This degree will give you the tools you need to become a technologically adaptable professional, with language skills and a mindset rooted in a global and multicultural perspective.

At the end of your training, you will be fully qualified both to work in large international companies and to start your own business, lead its internationalisation and take on management roles with confidence.

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COMPETENCIES OF THE BACHELOR´S DEGREE IN INTERNATIONAL BUSINESS

1

Learn to identify and anticipate transformations in the global business environment. This skill will enable you to offer innovative solutions and make decisions based on current economic, technological, and social developments.

2

The linguistic focus of the degree ensures that you not only speak and write in other languages, but also understand their application in global business contexts. This competence will enable you to communicate effectively and understand the cultural subtleties essential for success in international business.

3

Develop and implement marketing strategies in international contexts. This involves adapting tactics to different cultures and markets, ensuring that companies achieve their objectives in diverse and competitive environments.

4

Learn how to use digital tools strategically. This includes using emerging technologies such as social media, e-commerce, and data analytics to reach global audiences. With these skills, you will be prepared to take advantage of the opportunities offered by technology in today's ever-changing business environment.

COMBINE YOUR BACHELOR’S DEGREE

In our Bachelor´s Degree in International Business, you will immerse yourself in an academic programme designed to give you a solid grounding in all the key areas of this constantly evolving discipline. Our educational approach is based on combining theory and practice in a balanced way, so that you acquire both the fundamental theoretical knowledge and the practical skills needed to excel in the field of international business.

ITINERARY 1

Gráfica

BIB
+DIPLOMA

4 YEARS

SPECIALIZATION DIPLOMA

Taking 48 additional credits.

  • Professional Skills
  • Digital Tools and Multimedia

ITINERARY 2

Gráfica

BIB
+DEGREE

4 YEARS + 1 YEAR

DEGREE

Double degree. Double employability.

  • Marketing Management
  • Data Science
  • Entrepreneurship and Innovation 
  • Sustainability Management

INTERNATIONAL EXPERIENCES

We open the gates of the world to you.

  • From 3rd course onwards
  • Minimum 6-month stays
  • Access to Erasmus, Munde-ESIC and Horizon programs
WANT TO KNOW MORE?

Syllabus

Discover the academic path that fits your needs.

Select one of the two itineraries to see the syllabus and its specific subjects.

1º semestre

SUBJECT ECTC TYPE
Labour Law 6 BE
Business Law 6 BE
Fundamentals of Business Economics 6 BE
Fundamentals of Marketing 6 BE
Business English 6 BE
Introduction to Marketing 3 P
Chinese I 6 P
Tecnología en Ciencia de Datos I: Arquitectura de Sistemas 3 P
Organización y Gestión de Datos I: Base de Datos 3 P
Antropología 3 P
Chinese I 6 P
Business Models I: Product-Market Fit 3 P
Chinese I 6 P
Introduction to Sustainability 3 P
Chinesse I 6 DPS
Project Planning: Ms Project 3 DDTM
Digital Image Editing: Photoshop 3 DDTM

2º semestre

SUBJECT ECTC TYPE
Business Administration and Organisation 6 BE
Data Analysis 6 BE
Current Tax Bases of the Tax System 6 BE
Financial Accounting 6 BE
Principles of Economics 6 BE
Anthropology 3 P
Chinese II 6 P
Organización y Gestión de Datos II: Curación de Contenidos 3 P
Tecnología en Ciencia de Datos II: Arquitectura de Datos 3 P
Espíritu Crítico 3 P
Chinese II 6 P
Agile Methodologies 3 P
Chinese II 6 P
Global Challenges: From Globalisation to Sustainable Development Goals 3 P
Chinesse II 6 DPS
Vectorial Design and Computer Graphics: Illustrator 3 DDTM
Audiovisual Narrative & Video Editing: Premiere 3 DDTM

1º semestre

SUBJECT ECTC TYPE
International Accounting 6 COM
International Law 6 COM
International Economic Environment 6 COM
Mondern language I 6 COM
Applied Computing for Business Management 6 COM
Scientific Research 4,5 P
Chinese III 6 P
Programación para Ciencia de Datos I: Java / SQL 4,5 P
Pensamiento Social Cristiano 3 P
Business Models II: Social Entrepreneurship 3 P
Entrepreneurial Ecosystem I 3 P
Critical Thinking 3 P
Stakeholder Engagement 3 P
Social Challenges: Human Rights, Poverty and Inequality 4,5 P
Critical Thinking 3 P
Chinesse III 6 DPS
Motion Graphics & 3D: After Effects 3 DDTM
Information Architecture & UX: Invision, XD, Optimize 360 3 DDTM

2º semestre

SUBJECT ECTC TYPE
International Areas and Markets 6 COM
Modern Language II 6 COM
International Market Research 6 COM
Mathematics of Financial Operations 6 COM
International Operations & Global Entrepreneurship 6 COM
Trend Search and Analysis 4,5 P
Christian Social Thinking 3 P
Programación para Ciencia de Datos II: Python 3 P
Modelación Estadística con R 6 P
Christian Social Thinking 3 P
Negotiation and Selling Method 4,5 P
Anthropology 3 P
Environmental Challenges: Biodiversity, Climate Change, Waste 4,5 P
Multimedia Software 3 DPS
Anthropology 3 DPS
Creating Webpages: WordPress 3 DDTM
Christian Social Thinking 3 DDTM

1º semestre

SUBJECT ECTC TYPE
Cross Cultural Management 6 COM
Strategies to Access International Markets 6 COM
International Financing 6 COM
International Macroeconomics 6 COM
International Product and Pricing Policy 6 COM
Commercial Negotiation 4,5 P
Visualización y Perspectiva de Datos 4,5 P
Ética Empresarial 3 P
Personal Competencies I: Personal Brand & Networking 4,5 P
Business Models III: Intrapreneurship 3 P
Interpersonal Skills I: Negotiation, Networking and Partnerships 3 P
Christian Social Thinking 3 P
Creation of Digital Spaces 3 DPS
Critical Thinking 3 DPS
SEO, SEM y ASO: Google Tools, Semrush, Sistrix 3 DDTM
e-Commerce: Prestashop, Magento 3 DDTM

2º semestre

SUBJECT ECTC TYPE
International Marketing Management 6 COM
International Communication Strategies 6 COM
Tools and Operations on the World Financial Markets 6 COM
International Politics in the Business World 6 COM
Transport, Logistics, and International Distribution 6 COM
Consumer Behaviour 4,5 P
Business Ethics 3 P
Modelos Predictivos I: Patrones de Consumo 6 P
Software as a Service (SAS) 4,5 P
Anthropology 3 P
Entrepreneurial Ecosystem II: Finance and Law 3 P
Narrative Methodologies 4,5 P
Interpersonal Skills II: Leadership, Coaching and Team Management 3 P
Multicultural Management 3 P
Christian Social Thinking 3 DPS
Creative Mindsett 3 DPS
SEO Audits: Screamming Frog, SEO meta in one click 3 DDTM
Anthropology 3 DDTM

1º semestre

SUBJECT ECTC TYPE
Developing Markets 6 COM
Strategy and Strategic Management 6 COM
E-Commerce 6 COM
Elective 1 4,5 COM
Elective 2 4,5 COM
Elective 3 4,5 COM
Mindlab 3 DPS
Business Ethics 3 DPS

2º semestre

SUBJECT ECTC TYPE
Internship 24 COM
End of Degree Project 6 TFG
Product Management 4,5 P
Pricing 4,5 P
Self-Diagnosis 3 P
Trade and Retail Marketing 4,5 P
Markcom 4,5 P
Leadership 3 P
Aplicaciones Big Data I: Implementación de Proyectos de Big Data 6 P
Business Intelligence 6 P
Cloud Services Providers 6 P
Data Driven Corporations: Gestión de Datos de Sensibilidad Media 4,5 P
Business Ethics 3 P
Business Models IV: Go to Market 3 P
Personal Competencies II: Leading, Self-Managing and Managing Teams 3 P
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Bootcamps and Awards 3 P
E-Markets 4,5 P
ESIC Garage I: Coach in Teams 6 P
Business Ethics 3 P
Impact Assessment 4,5 P
Enery Transition 4,5 P
Responsible Consumption and Production 3 P
ESIC Service Learning I: Community Volunteering 6 P
Leadership 6 DPS
Digital Footprint 6 DPS
Data Visualization for BSS Intelligence: PowerBi, Tableau 3 DDTM
Customer Management & Community Management: SalesForce 3 DDTM
Business Ethic 3 DDTM
Final Project 3 DDTM

Elective BIBº semestre

SUBJECT ECTC TYPE
Business Ethics 4,5 EL
Decision-Making Models 4,5 EL
Human Resources International Management 4,5 EL
Diplomacy, International Relations and Corporate Diplomacy 4,5 EL
European Union 4,5 EL
International Corporate History 4,5 EL
International Purchasing Management 4,5 EL
International Project Management 4,5 EL
Multilateral Institutions Projects 4,5 EL

1º semestre

SUBJECT ECTC TYPE
Marketing Management 4,5 P
Sales Management 4,5 P
Digital Marketing Strategies 4,5 P
Marketing Intelligence 4,5 P
Digital Marketing Metrics and Analytics 4,5 P
Data Driven Marketing 4,5 P
Digital Footprint 4,5 P
Aplicaciones Big Data II: Implementación de Proyectos de Big Data II 6 P
Aplicaciones Big Data III: Big Data en la Industria 4.0 6 P
Data Driven Corporations II: Gestión de Datos de Alta Sensibilidad 6 P
Aplicaciones Big Data IV: Identificación de Black Ops 6 P
Inteligencia Artificial y Redes Neuronales 6 P
Digital Production I 6 P
Global Innovation: Structure, Product and Processes 4,5 P
Elective 1 3 P
Elective 2 4,5 P
ESIC Garage II: Coach in Teams 12 P
Sustainability Management 6 P
Financial Accounting & Reporting 4,5 P
Demographics, Transport and Mobility: Smart Cities 3 P
Interpersonal Skills III: Public Speaking, Debating and Presenting 3 P
New Economy 4,5 P
ESIC Service Learning II: Corporate Social Consultancy 12 P

2º semestre

SUBJECT ECTC TYPE
Glocal Marketing 4,5 P
E-Markets 4,5 P
Global Communication 4,5 P
Decision Making 4,5 P
Marketing Plan 4,5 P
Marketing Finance 4,5 P
Change and Transform 4,5 P
Modelización de Variables Categóricas 6 P
Modelos Predictivos II: Patrones de Abandono Online 6 P
Modelos Predictivos III: Opinión Pública y Consentimiento 6 P
Procesamiento del Lenguaje Natural: Chat-bots 6 P
Neuromarketing Analítico 6 P
Digital Production II 6 P
Global Mindset 4,5 P
Elective 3 4,5 P
Personal Competencies III: Debating, Public Speaking and Interpretation Techniques 3 P
ESIC Garage III: Coach in Teams 12 P
Corporate Governance 3 P
CSR 4,5 P
Circular Economy 4,5 P
International Scenario: Global Institutions in International Trade and Policy 4,5 P
Sustainable Finance and ESG Investing 4,5 P
ESIC Service Learning III: Social Entrepreneurship 12 P

Employability

JOB OPPORTUNITIES

Key element of the company for the management of internationalisation that, through action plans and business opportunities, optimises production. With knowledge of the market and multiple languages.

Responsible for taking a company's product or service abroad, always analysing the market, culture and politics of the target country so that the company can establish itself in the long term. Market research, contracting agents and suppliers, transporting goods and/or quotations are some of the functions of this position.

In relation to the Export Manager, this profile manages and coordinates the products or from production to distribution with the objective of having an efficient and quality service with the aim of reducing costs and optimising the process.

When a company expands abroad, all operations carried out by the company must be supervised, which is where this profile comes in. Among these business operations are the recruitment and supervision of personnel, new projects according to the company's needs, as well as sales.

A Global Marketing Manager develops and implements marketing strategies for a company across multiple countries, ensuring brand consistency while adapting campaigns to diverse international markets and consumer behaviors.

An International Foreign Policy Advisor provides guidance on a nation's foreign relations, advising government officials on diplomacy, international agreements, and global strategies.

WHERE DO OUR STUDENTS WORK?

UDP – PROFESSIONAL DEVELOPMENT UNIT 

UDP

ESIC's Professional Development Unit is made up of a team of professionals dedicated to promoting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employment site, although they also collaborate with international sites, fairs and career events.

With almost 4,000 work placement offers and more than 2,000 job offers, the UDP has an overall employability rate of 95% for students in the Marketing and Sales area and 100% in the communication area, among others.

MOBILITY PROGRAMS.

University Exchange within the European educational area.

European Union countries.

It can be for one semester or two semesters (one full year) *

For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **

*If the Exchange is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.

The Erasmus scholarship depends on the country of destination.

University Exchange within the non-European educational area.

Asia, Africa, Latin America, America.

It can be for one semester or two semesters (one full year) *

For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **

*If the Exchange is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.

The corresponding amount of the course at ESIC will be paid.

University Exchange in multiple destionations according to agreements.

United States, Ireland and France.

It can be for one semester or two semesters (one full year) *

For 3rd and 4th year students. It will be a maximum of a year, either a full year or two separate semesters.

*If the Exchange is for a full year, it must be done in the 3rd year.

This program entails payment of tuition at the host university and payment of the course fee at ESIC.

The student can look for a destianation of his/her preference to make an agreement and be able to carry out this mobility program in that destination.

University Exchange for students of the Degree in Global Marketing Management and for 5th year students studying a Dual Degree (Bachelor’s Degree + Degree)

All over the world.

One-semester stay for either the 1st or 2nd semester. In the case of Dual Degrees, it can be their third international semester.

Mobility to add and Official Degree from the country of destination by studying abroad for one year.

France, Germany and Amsterdam.

For 3rd year students.

Short-term mobility in summer.

Destinations such as London or the USA

Depending on the destination, the duration varies from 2 to 6 weeks.

  • Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
    • If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
    • If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
    • For destinations in the United States: TOEFL or IELTS.
  • Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
  • The application of the chosen mobility program must be made the year before the one in which the mobility is to carried out.

*International destinations with limited places, subject to possible modifications.

All international options have additional costs.

ADMISSION PROCESS

We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow: 

1 Requirements and
Documentation

  1. Request information and an appointment with the admissions department.
  2. Send the required documentation scanned to your counsellor before the admission tests.

2 Admission Tests

You can do it in both Spanish and English.

It consists of 3 phases

Lasts approximately 1 hour and a half

  1. Make an appointment
  2. Confirmation
  3. Admission test
  4. Resolution

3 PLACE
BOOKING

When do you have to do it?

  1. Once you have passed the admission tests, you will receive a pre-enrolment letter.
  2. Then, you must pay the reservation fee by the deadline indicated to guarantee your place

4 ENROLLMENT

  1. The registration fee must be paid once the student still needs to meet the university entrance requirements.
  2. Remember that you have the instructions in your pre-enrolment letter. The Undergraduate Student Services Office will inform you of the next steps.
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CREDIT RECOGNITION AND FILE TRANSFER

Are you considering a university degree after finishing your VET Cycle, or do you want to change university?

  • • Gather the information you need to make your application for credit recognition.
  • • We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
  • • Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
More information

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GRANTS AND FINANCIAL AID.

Financial issues should not be an obstacle that prevents you from achieving your goals. Instead, make sure you get an education with a future.

  • • National Mobility
  • • International Students
  • • Academic Excellence
  • • Enrolled Brothers
  • • Alumni
  • • Large Family
  • • Single Parent Family
  • • Large Family
  • • Diversity Scholarship
  • • ESIC Ayudas al Estudio
  • • Doctoral Degree Programs
  • • Agreement with educatonal institutions
  • • Advanced Vocational Training Programs students of ESIC
  • • Agreement with companies
More information

FREQUENT QUESTIONS

The Diploma consists in having complementary subjects during your Bachelor’s Degree and in 4 years you will be awarded the Bachelor’s Degree plus the Diploma. On the other hand, with the Degree you will have complementary subjects during the bachelor’s degree plus a 5th year exclusively of subjects of the degree. Therefore, you will finish your university experience in 5 years with the Bachelor's degree and the Degree.

Depending on the type of scholarship or grant, there is a different deadline. You can access this link to check them.

To request the validation study, it is not necessary to take the admission tests or to have completed your studies. We have a team of counselors at your disposal to help you and the validation study is completely free of charge.

If you have any further questions, please contact us and we will be happy to advise you

OTHER BACHELOR´S DEGREES YOU MAY BE INTERESTED IN

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GRADO UNIVERSITARIO EN PUBLICIDAD Y RELACIONES PÚBLICAS

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WHAT TO STUDY AFTER

Master in Digital Marketing en inglés

ENGLISH
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Máster Online en Marketing Digital

ONLINE
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Postgrado en Marketing Digital

 
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ESIC AGENDA

Agenda

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