![La experiencia de cliente](/sites/default/files/rethink/Infografia_Experiencia_Cliente.jpg)
- Fecha de publicación
- Enero 2018
- Marketing y Comunicación
- Infografía
![Javier Rovira](https://www.esic.edu/sites/default/files/2020-05/Javier-Rovira.jpg)
Profesor de Marketing y Estrategia en ESIC y SISU (China). Doctor en Economía de Empresa. Especialización en comportamiento del consumidor; marca; estrategia y diferenciación. Empresario; conferenciante; autor de tres libros y colaborador habitual en diferentes medios de comunicación.
La experiencia de cliente es un complejo “juego” entre los sistemas de estímulos, memoria y hormonales. En el momento posterior a la experiencia, si se recibe algo no esperado, genera una mayor actividad hormonal y, por tanto, un mayor nivel de recuerdo.Puedes descargarte aquí la infografía
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