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Digitalización en sector farma (salud animal)

Marketing y Comunicación | Ebook
  • Visitas
    1194
  • Febrero 2014
_ESIC Business & Marketing School

_ESIC Business & Marketing School

ESIC Business & Marketing School.

En este trabajo se plantea la estrategia de digitalización del Departamento de Marketing en una empresa de salud animal dedicada al descubrimiento, desarrollo, fabricación y comercialización de medicamentos y vacunas de sanidad animal. El objetivo de la digitalización es la obtención de mayores ingresos y eficiencia (rentabilidad) con foco en la satisfacción del cliente.

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