- Fecha de publicación
- Octubre 2018
- Marketing y Comunicación
- Vídeo
Director del Máster en Marketing Digital de ESIC en La Coruña y profesor. CEO de Cornicabra. Conferenciante de marketing digital y emprendimiento.
Rubén Hervás, explica qué es un buyer persona y cómo nos podrá ayudar a decidir aquellas opciones de Marketing más afectivas para cada segmento de clientes.
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