- Fecha de publicación
- Febrero 2011
- Business
- Estudio
Sobre esta documentación: Ricardo Palomares Borja. Posiblemente, una de las primeras decisiones estratégicas que debe resolverse a la hora de diseñar un establecimiento o formato comercial, sea su política de surtido acorde con el tipo de clientes a los que se desea satisfacer. La gestión estratégica del surtido es sin duda una labor compleja, teniendo en cuenta que en las superficies comerciales, al igual que en el marketing, no se libran batallas de productos, sino batallas de percepciones en la mente del consumidor.
También te puede interesar
![](https://www.esic.edu/sites/default/files/2024-06/university%20entrance%20exam.jpg)
Spanish university entrance exam: Structure and tips
The Spanish university entrance exam is an important procedure for students who want to go to a university in Spain. It is also known as the Spanish University Admission Exam or EvAU and it identifies...
- Publicado por _ESIC Business & Marketing School
![](https://www.esic.edu/sites/default/files/2024-06/accommodation%20in%20spain_0.jpg)
Accommodation in Spain: Options for internationals students
Selecting the right accommodation in Spain is very important, especially for international students. The process may sometimes be difficult but if you have been informed about the best way to go about...
- Publicado por _ESIC Business & Marketing School
![](https://www.esic.edu/sites/default/files/2024-06/postgraduate%20spain.jpg)
Postgraduate Courses in Spain: Most popular options
Postgraduate Programs in Spain are available in many fields and students from all over the world enroll to study there. These postgraduate courses in Spain offer higher learning and immense job opport...
- Publicado por _ESIC Business & Marketing School