- Fecha de publicación
- Junio 2016
- Comercial y Ventas
- Ebook
Las empresas de Retail en los últimos años se han reconvertido para comunicarse con los clientes de un modo diferente al tradicional, para ofrecerles experiencias.
La sociedad ha cambiado y gran parte de este cambio viene ligado a Internet, a las redes sociales y nuevos canales, que han traído, para quedarse, nuevos hábitos de consumo y consumidores diferentes. Es una realidad que el consumidor actual está hiperconectado. Busca, compara, compra en cualquier parte del mundo, lee opiniones y comparte las suyas propias.
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