- Fecha de publicación
- Septiembre 2017
- Comercial y Ventas
- Vídeo
_ESIC Business & Marketing School
ESIC Business & Marketing School.
La oferta de experiencias personalizadas y automatizadas es uno de los principales retos ante los que se enfrentan las empresas actuales. Los clientes exigen lo que ya están obteniendo de sus marcas preferidas. Apple, Harley Davidson, Starbucks… Lovemarks que han logrado crear un vínculo emocional a nivel internacional.
En este video Pablo Fiestas, Profesor en el Master de Customer Experience Management de ICEMD comparte su opinión sobre la gestión de la experiencia de cliente.
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