Rethink by ESIC |

With business expanding to the far reaches of the globe, certain terms must be used when  defining how they function on an international level. That is why many refer to international and multinational companies. While it may seem self explanatory, there is a bit more to each of these terms, with each being designed to apply to the way that these companies run operations outside of their home countries.

¿En qué consiste las TIC? Las tecnologías de la información (TIC) son herramientas y sistemas que se utilizan para recopilar, almacenar, procesar y transmitir información. En las empresas, las TIC son fundamentales para facilitar el flujo de información y mejorar la eficiencia de las operaciones. El propósito de estas tecnologías es gestionar la información para facilitar el análisis humano y la toma de decisiones antes de realizar una acción.

What is trade marketing? Sometimes going directly to and from the consumer for references on how a product is doing simply does not work. That is why there is trade marketing, which is a means of branding and pushing a product or service directly from the origin, which in this case include distributors, partners, and wholesalers.

There are three words in the American lexicon that most can agree that they have seen at one point or another in their lives: made in China. As a matter of fact, most other countries aside from the United States can claim to have this phrase all over their shelves. This is essentially a way to demonstrate international trade. International trade basically is the buying and selling of various country exclusive goods by companies to and for different countries.

Es conocida la ambición de Google por saber cuál es la fórmula secreta de los equipos de éxito. Durante muchos años, invirtieron grandes cantidades de dólares para descubrir el algoritmo que desvelase el gran secreto.  

En la actualidad son muchas las personas con una gran ambición y ganas de superarse a nivel laboral que apuestan por el mundo startup. Sin embargo, a pesar de que nos parezca que este tipo de compañías están muy de moda y que es fácil poder montar una, lo cierto es que no es nada simple crear una de ellas.

As time moves forward, certain aspects of any profession need to be updated or adapted. Sometimes the economy shifts, certain unexpected things become popular, or a global pandemic can radically change the landscape of businesses and how they choose to organize themselves.

Durante mi trayectoria profesional, son muchas las ocasiones en las que he preguntado, de forma intencionada, a mis compañeros (directores generales, directores de marketing, comerciales, etc.): ¿qué es lo que quieres para tus clientes?

As a member of the business community, there will always come a time when one has to make some very tough decisions. Whether they are for the advancement of the company or a way to cut costs and take a loss, these decisions could be the most important ones. That is why there are multiple ways to improve decision-making as well as come to conclusions based on reasoning and logic. Decision-making can tend to be a hard time, but with the help of these tools, those decisions look a lot less difficult.

If you have ever bought an item, something like an appliance or electronic device, then there is a good chance that there was some kind of after-sale service attached to that purchase. Whether it was an extended warranty or the ability to call for help if any need arises, this is what after-sales service is all about. Basically helping the customer out after the initial purchase. There are many benefits and reasons to include after-sales service in any business endeavor.