Courses dates
June & January
Duration
1 – 2 weeks
Fees
900€ - 2.500€
Study mode
On campus in Madrid
OUR SUMMER & WINTER COURSES are a good fit for those who are looking to combine the best of education and the professional world.
Designed for national and international university students & recent graduates and executive profiles, these 1-2 week
programs will bring you closer to forward-thinking practitioners, with a demonstrated experience in top business organizations,
who are committed to sharing their knowledge and expertise.
WHAT IS BETTER THAN STUDYING AT ONE OF EUROPE'S TOP UNIVERSITIES AND BUSINESS SCHOOLS?
BEING ABLE TO DO SO IN MADRID!
A cosmopolitan, lively, hive of activity year-round, special city, which will not leave you indifferent... We dare you to prove us wrong!
Spain is one of the most attractive countries to study and enjoy all year round, as it combines top-quality teaching and a one-of-a-kind lifestyle experience. It tands out for its climate, its unique philosophy of life, its festivals, its rich cuisine, the diversity of its landscapes, its historical and monumental legacy its cultural wealth... Some even say that Spain is a small Europe within Europe, holding different identities.
Take this opportunity to boost your professional skills whilst enjoying life in Madrid, which is at the forefront of the world's most multicultural cities.
Expand your knowledge and enjoy a memorable experience!
WORLD-CLASS
Learn from experienced professors and industry experts who are leaders in their fields
DYNAMIC LEARNING ENVIRONMENT
Engage in interactive sessions, hands-on projects, and real-world case studies
GLOBAL NETWORKING
Connect with like-minded peers, industry professionals, and potential collaborators from around the world
CULTURAL IMMERSION
Experience the rich culture and vibrant atmosphere of Madrid, enhancing your learning journey with unforgettable experiences
POWER TO CHOOSE
We believe that “one-size-does not-fit-all” and that is why, at ESIC, we make sure to design a variety of programs to fit different profiles, ensuring that you can go for the best option for your journey.
Empower your future by attending ESIC's winter and/or summer courses designed exclusively for university students and recent graduates.
ESIC provides a dynamic platform to shape your professional acumen, fostering an environment where learning goes beyond the ordinary.
Elevate your knowledge, expand your horizons, and embark on a transformative journey that positions you at the forefront of the business landscape.
UPCOMING EDITIONS: WINTER COURSES
Courses dates
- 13 January -17 January 2025
Duration
1 Week
Fees
950€ (1500€ including residence)
Study mode
Blended
MARKETING & CSR: BUILDING SUSTAINABLE BRANDS
- 1 week
- 40 hours of class (10 online + 30 in Madrid)
- 3-6 ECTS
- English (B2minimum required)
- 950€
1. Understand the principles and importance of Corporate Social Responsibility (CSR) in modern marketing.
2. Develop strategies to integrate CSR into marketing campaigns effectively.
3. Analyze real-world examples of successful CSR initiatives to inspire innovative marketing approaches.
Reasons to Join
1. Industry-Relevant Skills: Gain insights into the latest trends in CSR and how they shape consumer behavior and brand reputation.
2. Practical Application: Learn from case studies and real-world examples to apply CSR principles in your future marketing projects.
3. Networking Opportunities: Connect with industry professionals and peers who share a passion for sustainable marketing practices
FROM BLOCKCHAIN TO NFTS: NAVIGATING THE DIGITAL FRONTIER
- 1 week
- 40 hours of class (10 online + 30 in Madrid)
- 3-6 ECTS
- English (B2minimum required)
- 950€
1. Grasp the fundamentals of blockchain technology and its applications in various industries.
2. Explore the rise of NFTs (Non-Fungible Tokens) and their impact on digital marketing and asset management.
3. Develop strategies to leverage blockchain and NFTs for innovative business solutions.
Reasons to Join
1. Cutting-Edge Knowledge: Stay ahead of the curve by understanding the latest developments in blockchain and NFT technology.
2. Innovative Thinking: Learn how to harness these technologies for creative and effective marketing strategies.
3. Future-Proof Skills: Equip yourself with knowledge and skills that are increasingly in demand across various sectors.
GROWTH HACKING: ACCELERATE YOUR BUSINESS SUCCESS
- 1 week
- 40 hours of class (10 online + 30 in Madrid)
- 3-6 ECTS
- English (B2minimum required)
- 950€
1. Master the core concepts and techniques of growth hacking.
2. Identify and implement data-driven strategies to drive rapid business growth.
3. Analyze successful growth hacking case studies to inspire your own projects.
Reasons to Join
1. High-Impact Techniques: Learn proven strategies that can quickly scale businesses and increase market share.
2. Hands-On Experience: Engage in practical exercises and real-world projects to apply growth hacking techniques.
3. Career Advancement: Enhance your skill set with cutting-edge marketing strategies that are highly valued in today's job market
UPCOMING EDITIONS: SUMMER COURSES
Courses data
- June/July 2024
Duration
1-2 weeks
Cost
900€ - 1.800€
Study mode
Blended
HUMAN TO HUMAN MARKETING: CONNECTING BEYOND THE SCREEN
- 1 week
- 40 hours of class (10 online + 30 in Madrid)
- 3-6 ECTS
- English (B2minimum required)
- 950€
1. Understand the principles of Human to Human (H2H) marketing and its importance in the digital age.
2. Develop authentic communication strategies that foster deeper connections with customers.
3. Analyze the effectiveness of H2H marketing through case studies and real-world examples.
Reasons to Join
1. Personalized Marketing: Learn how to create meaningful connections with customers in a world dominated by digital interactions.
2. Enhanced Communication Skills: Develop the ability to engage customers with empathy and authenticity.
3. Competitive Edge: Stand out in the marketing field by mastering techniques that prioritize human connections over digital algorithms.
UNDERSTANDING THE WORLD: CULTURAL PERSPECTIVES IN ACTION
- 1 week
- 40 hours of class (10 online + 30 in Madrid)
- 3-6 ECTS
- English (B2minimum required)
- 950€
1. Explore the influence of cultural perspectives on global events and business practices.
2. Develop skills to analyze and interpret cultural differences in various contexts.
3. Apply cultural understanding to enhance global business strategies and communications.
Reasons to Join
1. Global Awareness: Gain a deeper understanding of how cultural factors influence global interactions and decision-making.
2. Enhanced Analytical Skills: Learn to evaluate situations from multiple cultural perspectives, improving problem-solving abilities.
3. Cultural Competence: Prepare for a globalized world by developing skills that are essential for international business and diplomacy
GLOBALIZATION 4.0: NAVIGATING THE NEW ECONOMIC LANDSCAPE
- 1 week
- 40 hours of class (10 online + 30 in Madrid)
- 3-6 ECTS
- English (B2minimum required)
- 950€
1. Understand the key drivers and impacts of Globalization 4.0 on businesses and economies.
2. Analyze the opportunities and challenges presented by the latest phase of globalization.
3. Develop strategies to thrive in a rapidly changing global market.
Reasons to Join
1. Future-Ready Skills: Equip yourself with the knowledge and strategies to succeed in the evolving global economy.
2. Comprehensive Insights: Gain a holistic understanding of globalization's impact on various industries and sectors.
3. Strategic Thinking: Learn to develop and implement strategies that leverage the benefits of globalization while mitigating its risks
Empower your leadership journey with ESIC's winter and/or summer courses tailored for executive students.
These tailored programs offer you a unique blend of strategic knowledge, practical skills, and networking opportunities, making it a must-attend for executive students seeking to excel in today's dynamic business environment.
UPCOMING EDITIONS: SUMMER COURSES
Aimed at experienced professionals, alumni and current students of postgraduate programs. Our executive summer course offers lifelong learners the opportunity to gain knowledge and develop new skills to boost their professional career, through a hands-on training methodology led by inspiring practitioners.
DOWNLOAD BROCHURELocation
- ESIC Business School Madrid
Duration
2 weeks (55 hours)
Courses data
10 June 2024 to 20 June 2024
Cost
2.500€
Marketing innovation executive program: Trends in data, experience & growth
Delivered in English or Spanish
- Understand the relevance of a Data-Driven organization and explore new business models based on data management.
- Grasp how digitization impacts the consumer experience and the influence of emerging technologies, on real-time simulation and personalization.
- Optimize customer management processes using new technologies to enhance the customer base and implement innovative acquisition techniques.
- Master and apply innovative methodologies in the development of new businesses.
- Foster and strengthen creative thinking.
More information
DO YOU WANT TO KNOW MORE ABOUT THE SUMMER AND WINTER COURSES?
If you are a university student contact:
If you are an executive student contact:
