WHERE DO YOU WANT TO STUDY YOUR DEGREE?
September 2025
September 2025
English 
- Valencia
Bachelor´s Degree + Specialization Diploma (4 years)
Financial conditions / Price per course. Subject to change
10.200 €
ESIC Business & Marketing School in Valencia was opened more than 35 years ago. The university area has 6 bachelor’s degrees and a degree of its own, and is a center attached to the Miguel Hernández University of Elche (UMH).
BACHELOR'S DEGREE IN MARKETING AND SALES MANAGEMENT ITINERARY
ITINERARY
Bachelor´s Degree + Specialization Diploma
- Years 4 años
- Total cost 10.200 €
- Credits 240 ECTS
WHY STUDY A BACHELOR'S DEGREE IN MARKETING AND SALES MANAGEMENT?
Studying the Bachelor´s Degree in Marketing and Sales Management you will learn to work in teams where you will be able to apply the knowledge seen in the classroom in a practical way, thus developing your organisational and problem-solving skills. A profile with an interest in understanding society and what the consumer needs through decision-making methods and marketing strategies to obtain measurable results that boost the business of companies.
93%
EMPLOYMENT RATIO
1 YEAR AFTER COMPLETING
PROGRAMME
PRACTICAL APPROACH.
We know that theory alone is not enough. That's why our program focuses on applying marketing concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.
STUDENT PROFILE. WHO IS THE DEGREE AIMED AT?
By studying the Bachelor´s Degree in Marketing and Sales Management, you will have the opportunity to acquire solid, up-to-date knowledge of the latest marketing trends and techniques. You will also be prepared to adapt quickly to market changes and take advantage of new business opportunities.
Discover how the Bachelor´s Degree in Marketing and Sales Management gives you the tools you need to understand your customers, create effective strategies and establish lasting emotional connections with your audience. Become a leader in the marketing field and gain the skills you need to drive business growth and achieve success in an ever changing business world.
COMPETENCIES OF THE BACHELOR'S DEGREE IN MARKETING AND SALES MANAGEMENT
Be able to draw up a comprehensive annual digital marketing plan and get it approved based on the rigour of objectives and strategies, action plans with KPIs and clear ROI of the plan as a whole.
Manage digital projects in a practical way by defining digital marketing processes and the use of the main tools in areas such as: SEO, SEM, web, social networks, e-commerce and the transversal effect of data.
From the practice of real company case studies on digital marketing scenarios, be able to make decisions that impact on the company's business generation by connecting digital marketing investments with financial results.
Development of professional and managerial skills that allow professionals to evolve at the same pace as market disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking... with the limit of ethical values.
SYLLABUS
In our Bachelor´s Degree in Marketing and Sales Management, you will immerse yourself in an academic program designed to provide you with solid training in all the key areas of this discipline. Our educational approach is based on combining theory and practice in a balanced way, so that you acquire both the fundamental theoretical knowledge and the practical skills needed to excel in business.
COMBINE YOUR BACHELOR’S DEGREE
BDMSM
+DIPLOMA
4 YEARS
SPECIALIZATION DIPLOMA
Taking 48 additional credits
- Professional Skills
INTERNATIONAL EXPERIENCES
We open the gates of the world to you.
- From 3rd course onwards
- Minimum 6-month stays
- Access to Erasmus, Munde-ESIC and Horizon programs
Syllabus
Discover the academic path that fits your needs.
Bachelor's Degree in Business Administration and Management
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Principles of Marketing | 6 | FB |
| Labour Law | 6 | FB |
| Trade Law | 6 | FB |
| Principles of Business Economics | 6 | FB |
| Mathematics | 6 | FB |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Business Management and Organisation | 6 | FB |
| Exploratory Data Analysis | 6 | FB |
| Spanish Tax Law | 6 | FB |
| Financial Accounting | 6 | FB |
| Principles of Economics | 6 | FB |
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Innovation and Quality Management | 6 | FB |
| Human Resources Management | 6 | FB |
| Introduction to Statistics | 6 | FB |
| Financial Planning | 6 | FB |
| Spanish Economy | 6 | FB |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Product and Price Management | 6 | FB |
| Analysis and Management of Client Portfolio | 6 | FB |
| Business Communication | 6 | FB |
| Financial Business Analysis | 6 | FB |
| Econometrics | 6 | FB |
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Channels and Commercial Distribution | 6 | FB |
| Negotiation Techniques | 6 | FB |
| Business Start Up | 6 | FB |
| Project Management | 6 | FB |
| Market Research | 6 | FB |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Sales Management | 6 | FB |
| Services Marketing | 6 | FB |
| Strategy Management | 6 | FB |
| Advertising and Public Relations | 6 | FB |
| Logistics | 6 | FB |
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| E-Commerce | 6 | FB |
| Strategic Marketing | 6 | FB |
| Marketing Planning | 6 | FB |
| International Trade | 6 | FB |
| Applied Market Research | 6 | FB |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Internship 1 | 12 | PE |
| Final Project | 6 | TFG |
| International Business Management | 6 | OPT |
| International Economy | 6 | OPT |
| Database Management | 6 | OPT |
| Decision models | 6 | OPT |
| New marketing Trends | 6 | OPT |
| Marketing Psychology | 6 | OPT |
| Sociology of Consumerism | 6 | OPT |
| Financial Valuation of Commercial Decisions | 6 | OPT |
| Internship 2 | 6 | OPT |
PROFESSIONAL DEVELOPMENT UNIT
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the PDU if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students did internships. Some of the companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
JOB OPPORTUNITIES
Our Bachelor´s Degree in Marketing and Sales Management gives you the skills and knowledge you need to work in a variety of sectors, such as advertising, public relations, market research, brand management and sales, among others.
CRM Expert
A Customer Relationship Manager expert is focused on establishing and strengthening the relationship with customers, understanding their needs and offering them the best service, thus improving the customer experience.
Social media manager
Profile responsible for a company's social media strategy. Responsible for knowing the latest trends of each platform in order to apply the campaigns correctly and, in addition, for measuring the data obtained as a result of these campaigns in order to optimise them.
Sales Analyst
The main task is to analyse sales data in order to develop a company's business. Collect data by differentiating channel, product, geographic area... and, through measurement tools and statistics, develop recommendations to improve marketing performance.
Digital Marketing Manager
Aimed at establishing a company's online marketing strategy, optimising, for example, web positioning, email marketing, acquisition and conversion in Paid Media and, in short, all the digital channels in which the digital campaign is developed, perfecting the results that can be obtained from the digital strategy.
Event organiser
Designs, plans and produces a company's events. Studies and knows both the company and the target audience of the specific event in order to correctly develop the content and the programme to be followed. There are many types of events and each of them requires specialised profiles.
Retail Consultant
With the aim of increasing sales in retail companies, specialised advice is offered. From the phases prior to the sales process to the communication of the brand or product, we develop strategies for both customer acquisition and customer loyalty, optimising both external marketing actions and the company's internal resources.
MOBILITY PROGRAMS.
University Exchange within the European educational area.
European Union countries.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University Exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The corresponding amount of the course at ESIC will be paid.
University Exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be for one semester or two semesters (one full year) *
For 3rd and 4th year students. It will be a maximum of a year, either a full year or two separate semesters.
*If the Exchange is for a full year, it must be done in the 3rd year.
This program entails payment of tuition at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University Exchange for students of the Degree in Global Marketing Management and for 5th year students studying a Dual Degree (Bachelor’s Degree + Degree)
All over the world.
One-semester stay for either the 1st or 2nd semester. In the case of Dual Degrees, it can be their third international semester.
Mobility to add an Official Degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term mobility in summer.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
- If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
- The application of the chosen mobility program must be made the year before the one in which the mobility is to be carried out.
*International destinations with limited places, subject to possible modifications.
All international options have additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
Documentation
- Request information and an appointment with the admissions department.
- Send the required documentation scanned to your counsellor before the admission tests.
2 Admission Tests
You can do it in both Spanish and English.
It consists of 3 phases
Lasts approximately 1 hour and a half
- Make an appointment
- Confirmation
- Admission test
- Resolution
3 PLACE
BOOKING
When do you have to do it?
- Once you have passed the admission tests, you will receive a pre-enrolment letter.
- Then, you must pay the reservation fee by the deadline indicated to guarantee your place
4 ENROLLMENT
- The registration fee must be paid once the student still needs to meet the university entrance requirements.
- Remember that you have the instructions in your pre-enrolment letter. The Undergraduate Student Services Office will inform you of the next steps.
CREDIT RECOGNITION AND FILE TRANSFER
Are you considering a university degree after finishing your VET Cycle, or do you want to change university?
- • Gather the information you need to make your application for credit recognition.
- • We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
- • Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
GRANTS AND FINANCIAL AID.
Financial issues should not be an obstacle that prevents you from achieving your goals. Instead, make sure you get an education with a future.
- • National Mobility
- • International Students
- • Academic Excellence
- • Enrolled Brothers
- • Alumni
- • Large Family
- • Single Parent Family
- • Large Family
- • Diversity Scholarship
- • ESIC Study Grants
- • Doctoral Degree Programs
- • Agreement with educatonal institutions
- • Advanced Vocational Training Programs students of ESIC
- • Agreement with companies
Where it is taught?
ESIC Campus in Valencia
Av. de Blasco Ibáñez, 55 | 46021 Valencia
View on Google Maps
Phone
Modality: Presencial
Language: English