WHERE DO YOU WANT TO STUDY YOUR DEGREE?
September 2025
English 
- Barcelona
Bachelor’s Degree + Specialization Diploma (4 years) / Bachelor’s Degree + Degree (5 years)
Financial conditions / Price per course. Subject to change
ESIC Business & Marketing School, a Business School in Barcelona, has a University Campus inaugurated in 2017 and is an educational centre attached to the Universitat Rovira i Virgili.
The Bachelor's Degree is issued in Spanish: Graduado/a en Marketing
Bachelor’s Degree In Marketing In Barcelona Itineraries
OPTION A
Bachelor’s Degree +
Specialization Diploma
- Years 4 años
- Total cost 9.900 €
- Credits 240 ECTS
+ Diploma in Professional Skills
OPTION B
Bachelor’s Degree
+ Degree
- Years 5 años
- Total cost 10.300 €
- Credits 375 ECTS
+ Degree in Digital Business
WHY STUDY A BACHELOR’S DEGREE IN MARKETING?
By studying the Bachelor’s Degree in Marketing you will learn to work in teams where you will be able to apply the knowledge seen in the classroom in a practical way, thus developing organizational and problem-solving skills. A profile with an interest in understanding society and what the consumer needs through decision-making methods and marketing strategies to obtain measurable results that boost the business of companies.
93%
EMPLOYMENT RATIO
1 YEAR AFTER COMPLETING
PROGRAMME
PRACTICAL APPROACH.
We know that theory alone is not enough. That's why our program focuses on applying marketing concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.
STUDENT PROFILE. WHO IS THE DEGREE AIMED AT?
By studying the Bachelor's Degree in Marketing, you will have the opportunity to acquire solid and up-to-date knowledge of the latest marketing trends and techniques. In addition, you will be prepared to adapt quickly to market changes and take advantage of new business opportunities.
Discover how the Bachelor’s Degree in Marketing gives you the tools you need to understand your customers, create effective strategies and establish lasting emotional connections with your audience. Become a leader in the marketing field and gain the skills you need to drive business growth and achieve success in an ever-evolving business world.
COMPETENCIES OF THE BACHELOR’S DEGREE IN MARKETING
Be able to develop a complete annual digital marketing plan and get it approved based on the rigor of the objectives and strategies, action plans with KPIs and clear ROI of the plan as a whole.
Manage digital projects in a practical way defining digital marketing processes and the use of the main tools in areas such as: SEO, SEM, web, social networks, E-commerce and the transversal effect of data
From the practice of real company cases on digital marketing scenarios, be able to make decisions that impact the company's business generation connecting digital marketing investments with financial results.
Development of professional and managerial skills that allow the professional to evolve at the same pace as market disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking... with the limit of ethical values
SYLLABUS
In our Bachelor’s Degree in Marketing, you will immerse yourself in an academic program designed to provide you with a solid foundation in all the key areas of this constantly evolving discipline. Our educational approach is based on combining theory and practice in a balanced way, so that you acquire both the fundamental theoretical knowledge and the practical skills needed to excel in the field of marketing.
COMBINE YOUR BACHELOR’S DEGREE.
ITINERARY 1
BDM
+DIPLOMA
4 YEARS
SPECIALIZATION DIPLOMA
Taking 48 additional credits
- Professional Skills
ITINERARY 2
BDM
+DEGREE
4 YEARS + 1 YEAR
DEGREE
Double Degree. Double employability.
- Digital Business
INTERNACIONAL EXPERIENCES
We open the gates of the world to you.
- From 3rd course onwards
- Minimum 6-month stays
- Access to Erasmus, Munde-ESIC and Horizon programs
Syllabus
Discover the academic path that fits your needs.
Select one of the two itineraries to see the syllabus and its specific subjects.
Bachelor's Degree in Marketing
1º semestre
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Marketing Fundamentals | 6 | OB | M. Eugenia Martínez |
| Company Fundamentals | 6 | FB | Wojciech Przychodzen |
| Business Mathematics | 6 | FB | Daniel González |
| Economic History | 6 | FB | Xavier Jou |
| Business Sociology | 6 | FB | Iván Rebull |
| Inglés I | 6 | P | Kate Hart, Chris Peart, Anna Bezubka, Nurul Ahmed, Ausra Uleckhaite |
| Modelos de Negocio I: Product-Market Fit | 3 | P | Mar Viola |
| Chinese I | 6 | DPS | Xuehang Jin Wang / Yingfeng Xu |
2º semestre
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Business Communication | 6 | FB | M. Eugenia Martínez |
| Modern Language | 6 | FB | Xuehang Jin Wang |
| Statistics Applied To Marketing | 6 | FB | Daniel González |
| Economy I: Microeconomics | 6 | FB | Wojciech Przychodzen |
| It Applied To Marketing | 6 | FB | Àlex Vallejo |
| Espíritu Crítico | 3 | P | Roser Parejo |
| Antropología | 3 | P | Iván Rebull |
| Metodologías Ágiles | 3 | P | Josep Maria Calafell |
| Critical Thinking | 3 | DPS | Iván Rebull |
| Anthropology | 3 | DPS | Iván Rebull |
1º semestre
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Economy II: Macroeconomics | 6 | OB | Marc Puigmulé |
| Economic-financial analysis for marketing I | 4,5 | OB | Wojciech Przychodzen |
| Legal Regulation of the Market | 4,5 | OB | Pedro Manuel Uribe |
| Marketing and Corporate Social Responsability | 6 | FB | Alfonso Gironza |
| Consumer’s Behavior | 4,5 | OB | Shushanta Acharjee |
| Strategic Marketing | 4,5 | OB | Jordi Fernández Royo |
| Modelos de Negocio II: Emprendimiento Social | 3 | P | Patricia Ripoll |
| Ecosistema Emprendedor I | 3 | P | Eudald Mas |
| Pensamiento Social Cristiano | 3 | P | Gemma Molleví |
| Chinese III | 6 | DPS | Xuehang Jin Wang / Yingfeng Xu |
2º semestre
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Economic-financial Analysis for Marketing II | 4,5 | OB | Wojciech Przychodzen |
| Market research I | 4,5 | OB | Adriana Mutu |
| Consumer’s Behavior II | 4,5 | OB | Shushanta Acharjee |
| Product Policy | 4,5 | OB | Xavier Jou |
| Distribution Policy | 6 | OB | Alfonso Gironza |
| Strategic Brand Management | 6 | OB | M. Eugenia Martínez |
| Inglés II | 6 | P | Kate Hart, Chris Peart, Anna Bezubka, Nurul Ahmed, Ausra Uleckhaite |
| Metodología de Negociación y Venta | 4,5 | P | Mar Viola |
| Chinese IV | 6 | DPS | Xuehang Jin Wang / Yingfeng Xu |
1º semestre
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Communication and Advertising | 6 | OB | Marc Perelló |
| Decision-Making Methods Applied to Marketing | 4,5 | OB | Luminita Patras |
| Marketing and Applied Information Systems | 4,5 | OB | Àlex Vallejo |
| Prices and Costs Policy | 6 | OB | Marc Puigmulé |
| Trading Techniques | 4,5 | OB | Adriana Mutu |
| Relational and Direct Marketing | 4,5 | OB | Manel Arribas |
| Habilidades Personales I: Marca Personal y Networking | 4,5 | P | |
| Modelos de Negocio III: Intraempredimiento | 3 | P | |
| Christian Social Thinking | 3 | DPS | Iván Rebull |
| Creative Mindset | 3 | DPS | Nurul Ahmed |
2º semestre
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Business Start-Up | 4,5 | OB | Wojciech Przychodzen |
| Human Resources Management | 4,5 | OB | Luminita Patras |
| Sales Management | 4,5 | OB | Jordi Fernández Royo |
| Digital Marketing Strategies | 6 | OB | Lara Martín |
| Market Research II | 4,5 | OB | Wojciech Przychodzen |
| Ecosistema Emprendedor II: Financiero y Legal | 3 | P | |
| Metodologías Narrativas | 4,5 | P | |
| Creation of Digital Spaces | 3 | DPS | Rafael Navarro |
| Multimedia Software | 3 | DPS | Rafael Navarro |
1º semestre
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Strategic Management | 4,5 | OB | Wojciech Przychodzen |
| Marketing plan | 6 | OB | M. Eugenia Martínez |
| Elective 1 | 4,5 | OB | |
| Elective 2 | 4,5 | OB | |
| Elective 3 | 4,5 | OB | |
| Elective 4 | 4,5 | OB | |
| Elective 5 | 4,5 | OB | |
| Neuromarketing | 4,5 | OP | Luminita Patras |
| Customer Experience Management | 4,5 | OP | |
| New Services Marketing | 4,5 | OP | |
| E-Commerce | 4,5 | OP | Rafael Navarro |
| Digital Marketing Metrics & Analytics | 4,5 | OP | |
| Mobile Marketing / Marketing For Mobile Devices | 4,5 | OP | |
| Business Models For Digital Economy | 4,5 | OP | Alfonso Gironza |
| Business Intelligence In A Digital Environment | 4,5 | OP | |
| Creativity And Digital Innovation | 4,5 | OP | |
| I.T. Seminars I (Relational Database In Digital Environments) | 4,5 | OP | Daniel González |
| Recognized Educational Activities I | 4,5 | OP | |
| I.T. Seminars II (Data Analysis For Businesses With Spss) | 4,5 | OP | Luminita Patras |
| Recognized Educational Activities II | 4,5 | OP | |
| Learning Activities II | 4,5 | OP | |
| Business Ethics | 6 | DPS | Pedro Manuel Uribe |
| Digital Reality | 6 | DPS | Lluís Molas |
2º semestre
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Interships | 24 | OB | |
| Bachelor’s Degree Final Project | 6 | OB | |
| Ética en Datos e Innovación Responsable | 3 | P | |
| Modelos de Negocio IV: Go to Market | 3 | P | |
| Habilidades Personales II: Liderazgo, Autogestión y Gestión de Equipos | 3 | P | |
| Ecosistema Emprendedor III: Asistencia a Ferias, Empresas, Bootcamps, Premios | 3 | P | |
| E-Markets | 4,5 | P | |
| Esic Garage I: Coach por Equipo | 6 | P | |
| Leadership | 3 | DPS | Pedro Manuel Uribe |
| My Digital Fingerprint | 3 | DPS | Iván Rebull |
1º semestre
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Producción Digital I | 6 | P | |
| Global Innovation: Procesos, Producto y Estructura | 4,5 | P | |
| Optativa 1 | 3 | P | |
| Optativa 2 | 4,5 | P | |
| Esic Garage II: Coach por Equipo | 12 | P |
2º semestre
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Producción Digital II | 6 | P | |
| Global Mindset | 4,5 | P | |
| Optativa 3 | 4,5 | P | |
| Habilidades Personales III: Oratoria, Debate e Interpretación | 3 | P | |
| Esic Garage III: Coach por Equipo | 12 | P |
PROFESSIONAL DEVELOPMENT UNIT
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the PDU if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students did internships. Some of the companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
JOB OPPORTUNITIES
Our Bachelor’s Degree in Marketing provides you with the skills and knowledge necessary to work in various sectors, such as advertising, public relations, market research, brand management and sales, among other.
CRM Expert
A Customer Relationship Manager expert is focused on establishing and strengthening the relationship with customers, understanding their needs and offering them the best service, thus improving the customer experience.
Social Media Manager
Profile responsible for a company's social media strategy. Responsible for knowing the latest trends on each platform to apply campaigns correctly and, in addition, for measuring the data obtained as a result of these campaigns to optimise them.
Sales Analyst
The main task is to analyse sales data to develop a company's business. Collects data by differentiating channels, products, and geographic areas... and, through measurement tools and statistics, develops recommendations to improve marketing performance.
Digital Marketing Manager
Aimed at establishing a company's online marketing strategy, optimizing, for example, web positioning, email marketing, acquisition and conversion in Paid Media and, in short, all the digital channels in which the digital campaign is developed, perfecting the results that can be obtained from the digital strategy.
Event organizer
Designs, plans and produces a company's events. They study and know the specific event's company and target audience to correctly develop the content and the programme to be followed. There are many types of events, each requiring specialised profiles.
Retail Consultant
Specialised advice is offered to increase sales in retail companies. From the stages before the sales process to the communication of the brand or product, we develop strategies for customer acquisition and customer loyalty, optimizing external marketing actions and the company's internal resources.
MOBILITY PROGRAMS.
University Exchange within the European educational area.
European Union countries.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University Exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The corresponding amount of the course at ESIC will be paid.
University Exchange in multiple destionations according to agreements.
United States, Ireland and France.
It can be for one semester or two semesters (one full year) *
For 3rd and 4th year students. It will be a maximum of a year, either a full year or two separate semesters.
*If the Exchange is for a full year, it must be done in the 3rd year.
This program entails payment of tuition at the host university and payment of the course fee at ESIC.
The student can look for a destianation of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University Exchange for students of the Degree in Global Marketing Management and for 5th year students studying a Dual Degree (Bachelor’s Degree + Degree)
All over the world.
One-semester stay for either the 1st or 2nd semester. In the case of Dual Degrees, it can be their third international semester.
Mobility to add and Official Degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term mobility in summer.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
- If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
- The application of the chosen mobility program must be made the year before the one in which the mobility is to carried out.
*International destinations with limited places, subject to possible modifications.
All international options have additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
Documentation
- Request information and an appointment with the admissions department.
- Send the required documentation scanned to your counsellor before the admission tests.
2 Admission Tests
You can do it in both Spanish and English.
It consists of 3 phases
Lasts approximately 1 hour and a half
- Make an appointment
- Confirmation
- Admission test
- Resolution
3 PLACE
BOOKING
When do you have to do it?
- Once you have passed the admission tests, you will receive a pre-enrolment letter.
- Then, you must pay the reservation fee by the deadline indicated to guarantee your place
4 ENROLLMENT
- The registration fee must be paid once the student still needs to meet the university entrance requirements.
- Remember that you have the instructions in your pre-enrolment letter. The Undergraduate Student Services Office will inform you of the next steps.
CREDIT RECOGNITION AND FILE TRANSFER
Are you considering a university degree after finishing your VET Cycle, or do you want to change university?
- • Gather the information you need to make your application for credit recognition.
- • We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
- • Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
GRANTS AND FINANCIAL AID.
Financial issues should not be an obstacle that prevents you from achieving your goals. Instead, make sure you get an education with a future.
- • National Mobility
- • International Students
- • Academic Excellence
- • Enrolled Brothers
- • Alumni
- • Large Family
- • Single Parent Family
- • Large Family
- • Diversity Scholarship
- • ESIC Ayudas al Estudio
- • Doctoral Degree Programs
- • Agreement with educatonal institutions
- • Advanced Vocational Training Programs students of ESIC
- • Agreement with companies
Where it is taught?
Bachelor’S Degree In Marketing In Barcelona
ESIC Business & Marketing School as a Business School in Barcelona, consists of a University Campus inaugurated in 2017, and is an educational center attached to the Universitat Rovira y Virgili.
ESIC Campus in Barcelona
Passeig de Santa Eulàlia, 2 | 08017 Gervasi
View on Google Maps
Phone
Modality: Presencial
Language: English