Digital transformation is not only a technological challenge but the source of the best conceivable experience for customers

“HOY ES MARKETING”, THE LARGEST MARKETING AND MANAGEMENT EVENT IN SPAIN, HIGHLIGHTS WHAT THE 10 NEW PARADIGMS IN MANAGEMENT AND MARKETING WILL BE

• THE UNIVERSAL NATURE OF THIS AMAZING TRANSFORMATION AND THE BREATHTAKING SPEED OF ITS DEVELOPMENT IS A CHALLENGE FOR COMPANIES THAT WANT TO KEEP UP.
• BY 2020, THE TOTAL AMOUNT OF DIGITAL DATA PRODUCED WILL EXCEED 40 ZETTABYTES, THE EQUIVALENT TO 5,200 GIGABYTES FOR EVERY MAN, WOMAN AND CHILD ON THE PLANET.
• THE DRIVE TO DIGITALIZATION IN BUSINESS PROCESSES HAS AN IMPACT ON COMPANIES, INCLUDING THEIR ORGANIZATIONAL CULTURE AND TALENT MANAGEMENT.
• INNOVATION AND OPTIMUM TALENT MANAGEMENT ARE KEY FACTORS IN THE ADAPTATION PROCESS OF A COMPANY TO ITS CHANGING ENVIRONMENT.
• TIME HAS COME TO THINK DIFFERENTLY, AS CONSUMERS NOW DEVOUR NEW TECHNOLOGIES, ADOPTING AND ADAPTING THEM TO EVERY ASPECT OF THEIR LIVES.
• BRANDS ARE KEY INTANGIBLE ASSETS TRYING TO SURVIVE IN THE BIG DATA ENVIRONMENT. THE GLOBAL NATURE OF SUPPLY AND LITTLE DIFFERENTIATION BETWEEN COMPETITORS’ PRODUCTS WILL OBLIGE CONSUMERS TO CHOOSE WHO TO TRUST.
• THE COGNITIVE SYSTEMS MOVEMENT, AS A NEW TECHNOLOGICAL PARADIGM, HAS COME TO REVOLUTIONIZE MAN-MACHINE COMMUNICATION AND TO CHANGE THE WAY BRANDS RELATE TO THEIR CUSTOMERS.
• OUR OPPORTUNITY TO DIFFERENTIATE OURSELVES FROM OUR COMPETITORS THROUGH NEW VALUE PROPOSALS IS GREATER THAN EVER.
• CONSUMERS PREFER SOCIALLY RESPONSIBLE BRANDS AND COMPANIES.
• 3.0 MARKETING BRINGS A NEW APPROACH IN WHICH BUSINESSES MOVE FROM A VISION FOCUSED ON CONSUMERS TO ONE IN WHICH PROFITABILITY AND CORPORATE SOCIAL RESPONSIBILITY ARE RECONCILED.

From April to June, in Madrid, Barcelona, Valencia and Bilbao, ESIC held the XIII edition of “Hoy es Marketing”, the largest Marketing and Management event in Spain. It represented a major forum for the latest trends in business, communication and the digital economy, where outstanding professionals in our country addressed the major challenges of this discipline in a global context, shared their successful strategies, defined their future business trends and, above all, highlighted what the new paradigms in Management and Marketing will be. This one-day meeting was attended by more than 10,000 managers and business professionals.

To speak of Marketing is to speak of ESIC. “Hoy es Marketing”, the major forum for the latest trends in business and marketing, is the reference meeting for professionals and managers of leading companies in Spain and a unique opportunity to learn first hand how companies understand and carry out the best Marketing through successful strategies.

With the slogan "Leaving a footprint. Discovering new paradigms in Management and Marketing", the meeting also held in Barcelona, Valencia and Bilbao? was attended by professors from ESIC and senior executives of ING Direct, Playstation, Unilever, Disneymedia+at The Walt Disney Company, the Coca-Cola Company Iberia, IKEA, Lenovo, Chep España, Conento, Loterías y Apuestas del Estado, Leo Burnett, SOS Children's Villages, AECC, P&G, Clear Channel, Amex Card Spain, BQ, Ackermann Beaumont Group, IBM Commerce, Accenture Digital Analytics, MRM Worldwide-McCann Europe, HP, Campofrío Food Group, BP Spain and BBVA, among others, who revealed the secrets of their brands, analyzed the present and the future of their companies and showed, through their experiences, the most innovative ideas to understand the new paradigms in Management and Marketing in a global context.

“Hoy es Marketing” meetings, 2016

• Madrid, 14 April 2016. North Convention Centre, IFEMA.
• Valencia, 26 April 2016. Exhibition and Conference Centre, Valencia.
• Barcelona, 26 May 2016. Conference Centre, Catalonia.
• Bilbao, 2 June 2016. Jauregia Euskalduna Conference Centre. (Under The Sun –Iberoamerican Festival of Advertising Communication.