Información académica

The main objective of the Bachelor’s Degree in Marketing is to train participants to perform management, advisory and evaluation tasks in production and service organizations. These tasks can be carried out in the global sphere of the organizations or in any of its functional areas.

Upon completion, participants will be able to bring together all the functional areas of a company to fulfil the general objectives of their production unit within the global economic context, and work to promote good operation and improved results. Specifically, they will be able to identify and anticipate opportunities, allocate resources, organize information, select and motivate people, make decisions, reach the set goals and evaluate results. The teaching structure includes a strong focus on marketing and it is geared towards providing students with the necessary knowledge and experience in order to fulfil any management function in order to perform successfully at all levels.

The Bachelor’s Degree in Marketing provides participants with knowledge aimed at:

• Studying several types of organizations andtheir management processes.
• Analyzing the national and international environment where these organizationsare located.
• Learning, through theoretical and practical training sessions, about business management, marketing, andpersonal development.
• Acquiring the social and personal values that are fundamental in today’s society.
• Developing general capabilities to be used in a wide range of organizations; not only tothose related to business.

Program goals

In order to face and solve complex challenges in an increasingly globalized business and marketing environment, the following goals areestablished for the participantsenrolled in the program:

1. To acquire deep knowledge about different organizations that structure oursocial, political, and economic life.Participants will learn the nature of these organizations, their composition, management, and size, while considering their different types (public organizations, private companies, and NGOs), and studying the changes that are constantly happening in the market where they operate.
2. To develop useful knowledge and business capabilities in order to assume responsibility roles in the mentioned organizations, as well as to promote a positive and critical thinking that leads to create new business initiatives. For this, participants will be required to acquire deep knowledge in areas related to the management of teams, clients and resources, mathematical and statistical techniques, finance, market research, operation and production management, business policy and strategy, andinformation and control systems.
3. To understand personal development as a vital aspect to receive and take advantage of the program’s comprehensive training. This degree promotes social responsibility and human and ethical valuesto achieve a peaceful coexistence in society.

Learning Methodology:

In this context, the teaching in the program is based on student-centered learning guided by educators, tutors, and mentors to understand, practice, reflect, and apply both subject-specific knowledge and transferable skills. This aims to create a virtuous cycle of action-feedback-analysis-action for participants. Teaching in the program will have a professional orientation grounded in academic management concepts. Participants need to be able to relate these concepts to the business environment.

Participants will receive general instructions about how to identify, find and use the resources found in libraries and other databases, as well as a methodological guide to elaborate the Final Project, which must be handed in on the 4th year.

During the four years that takes to complete the Bachelor’s Degree in Marketing, participants will progressively receive theoretical and practical knowledge about business administration and accounting, teamworktechniques and other activities that will take place in properly equipped classrooms.

In addition, to promote the integration of participants in the marketplace, the Bachelor’s Degree in Marketing is focused on meeting the demands of today’s business and marketing world, which will help participants to be in permanent contact with the current job market. This will be done through internships opportunities provided bythe ESIC’s Professional Development Center (which includes the Internship Opportunities and Career Advise departments), conferences and work sessions led by businessmen and women that are specialists in marketing.

 

Basic Capabilities:

CB1 Participants must prove to have acquired and understood the knowledge found in advanced and specific text books,with the intention to expand what they have learned in previous studies.

CB2 Participantsmust be able to apply this knowledge in their professional life and to developcertain capabilities to solve the case studiespresentedduring the degree.

CB3 Participantsmust be able to collect and interpret relevant data in order to make accurate judgement and reflections about relevant social, scientific, and ethical issues.

CB4 Participantsmust be able to communicate information, ideas, and problem-solving techniques to specialist and non-specialist audiences.

CB5 Participantsmust develop the learning capabilities that are needed to undertake further studies with a considerable degree of autonomy.

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General Capabilities:

CG1 Analysis and synthesis capacity: Analyzing, synthesizing, assessing and making decisions based on relevant information about the situation and expected development of a company.

CG2 Ability to organize and plan: Applied to a company or organization, after identifying its strengths and weaknesses.

CG3 Oral and written communication in native language: Ability to correctly understand and communicate in different scenarios, in Spanish, as well as the ability to explain different topics to superiors and subordinates in a clear and concise manner, and to be able to elaborate consulting reports and management projects.

CG4 Oral and written communication in a foreign language: Ability to understand and communicate in economic and business contexts, in English.

CG5 Knowledge in computer science related to the field of study: Regular use of information technology and communications at a professional level.

CG6 Ability to analyze, search and discard information from reputable sources: Capability to identify sources of relevant information, in order to obtain and select specific data.

CG7 Capability to outline and relate: Participants must be able to understand the main economic principlesand learnabout how economy works.

CG8 Problem solving capability.

CG9 Decision-making capability.

CG10 Ability to apply professional criteria, based on an effective use of technical tools, in the problem analysis process.

CG11 Interest inwork quality and precision.

CG12 Creativity, initiative and entrepreneurial spirit.

CG13 Fluency in communication: Participants must be able to integrate themselves in the company or organization and establish mechanisms for formal and informal communication.

CG14 Interdisciplinary teamwork.

CG15 Work in an international context.

CG16 Personal relationship capabilities.

CG17 Ability to work in diverse and multicultural environments: Respect for diversity.

CG18 Ability to do self-criticism.

CG19 Ethical behavior in work.

CG20 Capability to work under pressure.

CG21 Autonomous learning.

CG22 Adaptability to new situations.

CG23 Creativity.

CG24 Leadership.

CG25 Initiative and entrepreneurial spirit.

CG26 Interest in quality.

CG27 Interest in environmental and social issues.

CG28 Puttinginto practice the theoretical knowledge acquired.

CG29 Research capability.

CG30 Project design and management.

CG31 Ability to explain certain economic and business issues.

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Specific Competencies:

CE1 Managing the sales area in a company or organization, after considering its competitive and institutional placement, and its strengths and weaknesses.

CE2 Managing the marketing area in a company or organization, and correctly developing the management functions required.

CE3 Using relevant reports and information to assess the present and future situation of a company, specifically within the marketing and market research area.

CE4 Issuing consulting reports about specific companies and markets situations.

CE5 Drafting projects of global management or business functional areas related to marketing and market research.

CE6 Understanding the historical, legal, and economic impact of the company, specially within the national and international marketing sector.

CE7 Learning and applying fundamental concepts that are related to the legal system that affects the market, the company and its decisions.

CE8 Being able to select and control software that is used for business diagnosis and analysis, as well as applying this software to the management of marketing projects in a company.

CE9 Ability to make decisions related to trade variables.

CE10 Capability to carry out strategic marketing plans.

CE11 Being able to correctly identify and analyze, with a marketing perspective, the factors that influence consumer behavior.

CE12 Knowing and developing the process of Sales Research.

CE13 Being capable of making marketing-related decisions in specific business sectors.

CE14 Understanding the role and relevance that marketing integrated communication represents.

CE15 Ability to design and implement a marketing plan.

CE14 Understanding the role and relevance that marketing integrated communication represents.

CE16 Being able to select and use the correct software to solve sales-related problems.

CE17 Identifying the problems related to the management of distribution channels and the organizations that shape the sales system.

CE18 Ability to manage and coordinate the sales areaat any organization.

CE19 Ability to apply the theoretical and methodological knowledge acquired during the degreeencouraged by teamwork projects and the development of professional marketing and market research skills.

CE20 Ability to develop and present a businessand marketing plan.

Participants enrolled in the Bachelor’s Degree in Marketing will be subject to the following regulations: ESIC Internal Regulation and URV Enrollment Regulation. .

• Bachelor’s Degree in Marketing
• Diploma in Professional Skills

To obtain the recognition of the coursestaken in other centers, participants must meet the requirements that ESIC demands for this process. After this, they must apply for the recognition process (within the established dates), so that the corresponding petition can then be handed to the School’s Rectorate. These courses will only be recognized if they are similar in competencies and knowledge to the courses offered by ESIC. URV credit recognition and student transfer regulation can be found here .

The applicable Regulation to ECIS’s Academic Credit Recognition (RAC), can be found here .

Participants who want to enroll in the Bachelor’s Degree in Marketing must have graduated from high school, A levels, baccalaureate or equivalent, have passed the University Access Testor any other certificate that qualify them to access university:

• Admission Process Information

To enroll in the Bachelor’s Degree in Marketing:

1. Applicants must have graduated from high school, A levels, baccalaureate or equivalent, or have passed the University Access Test.
2. ESIC must have an available place for the candidate.

In addition, applicants will have to go through the following on-site activities (at ESIC), as part of the process. Complete the Admission Application and provide the documentation requested in this application.

• Personal Interview.
• A Study Case related to the chosen Degree’s field of study.
• Interview in English.
• Writing test in English.

As this is a degree, applicants must follow the enrollment instructions determined every year by the Generalitat de Catalunya and follow it’s established rules and dates.

Once admitted, applicants must complete their enrollment process at ESIC by submitting their University Access Test certificate (original and photocopy).

For more information about participants enrolled in this degree, please see the Annual Reports of the Degree’s Commission (Informes Anuales de Comisión de Titulación)

To access the Bachelor’s Degree in Marketing, candidates must have graduated high school, A levels, baccalaureate or equivalent certificate, or they must have passed the test mentioned in the article 42 of the Ley Orgánica 6/2001, concerning Universities, which was later modified by the Ley 4/2007.

For more information about the Candidate profile, go to Annual Reports of the Degree’s Commission(Informes Anuales de Comisión de Titulación)

The Bachelor’s Degree in Marketing intends to provide participants with organizational capabilities, as well as human, intellectual and technical abilities to face the current constantly-changing business world.

After completing the Bachelor’s Degree in Marketing, participants will be completely trained to set up their own company or to make managerial decisions within the following areas:

• Sales Management
• Marketing Management
• Communication Management
• Advertising Management
• International Marketing Management
• Sales Planning Management
• Digital Marketing Management
• Product & Brand Management

For more information about the student profile achieved after completing this degree:

• Annual Reports of the Degree’s Commission.
• Report of the Degree’s employability.

As one of the School’s natural links with the business world, ESIC has an in-house internship department. Its function is to incorporate students in companies through activities integrated in their academic schedule so that they can apply their theoretical and practical knowledge, using the management tools and techniques they have been learning throughout their studies. Students’ work experience in companies – along with classroom learning - enables them to gain first-hand experience of how a company works, independently and within its environment. During these internships, ESIC maintains constant communication with the company and the student. Students are given all the technical and social advice they require to best integrate within the company and benefit from their internship.

ESIC is currently connected to more than 8,000 private and public companies that hold student internships; and a growing number of companies are signing up to collaborate every year.

The annual average of internships managed by ESIC’s Campus in Barcelona, considering the last three academic years, is more than 1,480. The Internship Opportunities department guarantees that the internships offer is available during the course, and that the amount of internship will be equal or superior to the number of students enrolled.

Participants that are enrolled in the Bachelor’s Degree in Marketing can start applying to internships during the second half of their degree’s academic plan (3rd and 4th year).

The process to access to the internships opportunities begins with the application and register in our School system. This will ensure the applicants the later participation in the selection process.

The content of the training in every internship will be designed in such form, so that they are directly related to the studies that are being taken by the participants. Participants will have the support of ESIC and a tutor assigned by the company in which the internship takes place. Internships’ schedule will always be compatible with the participants’ academic responsibilities at ESIC. All these details will be reflected in the Educational Cooperation Agreement, which is the document that regulates the collaboration between the company, the School, and the student.

The assessment for the recognition of the credits obtained in the internships will be done after considering the curriculum of the Bachelor’s Degree in Marketing, and its instructions for the matter.

Percentage of participants working in different fields:

For more information on External Academic Internships, see the results here.

  REGULATION OF WORK PLACEMENTS

Every year, as a ceremony held before the beginning of classes, there's an informative session for students (and family of the First year Students) enrolled in the different courses if the Degree Studies. In this session, students are told about news and course characteristics and information about the School, and they are handed the Participants’ Welcome Handbook.

Prior to the beginning of the Bachelor’s Degree in Marketing, the School offers two leveling courses consisting of two subjects that are usually more difficult for new participants. This aims at guaranteeing that new participantsare well-prepared to face the Degree’s challenges and to meet its demands.

These classes are:

• Introductory Math Course.
• Introductory Accounting Course.

ESIC has a Plan of Action for Tutoring (P.A.T.) for the "welcoming" of students in their admission process and adaptation to the School.

ESIC offers a Mentoring Plan (PAT) aimed at easing the integration and adaptation process of the new participants to the School and the Bachelor’s Degree in Marketing.

At the beginning of the course, each participant will be assigned a tutor, who will mentor them both personally and academically. Participants and tutors will hold several meetings and interviews so that participantsare correctly guided and supported through the process of adaptation to the university life. This tutor will also help participants with internships and the Final Project (TFG), In the case of the Final Project, the tutor will orientate participants during the development of it; and in case of the internships, the tutor will track the participants’ evolution in the company.

For more information, see Degree in Business Administration and Management Tutors.

ESIC’s CareerAdvice Department provides participants and alumni with an employability platform. Through this platform the department manages all the recruiting, advice, training and events for employability.

Employment Professional Meeting

Every year, ESIC celebrates MEET, an employment fair organized by the CareerAdvice department. MEET promotes contact between companies demanding executive talent and participants from the Bachelor’s Degree in Marketing. This fair aims at presenting participants to relevant companies so that they can find a suitable job within their field of study.

The participating companies also develop selection processes and field presentations that complete the knowledge acquired by the participants during ESIC programs.

Employment Training Sessions

During the development of its programs, ESIC delivers several seminars with the intention of helping the participants to improve their personal and professional capabilities at the time of presenting themselves to a personnel selection process.

Career Advice

This department provides the alumni from the Bachelor’s Degree in Marketing with two special advantages:

• Nationwide opportunities: ESIC participants can access any job opportunity in Spain, regardless of which venue they have studied in.
• Lifelong service: This department is not only focused in helping participants’ employment, but also to develop their entire career.

The alumni are provided with an online curriculum management system, which connects them with those partner companies that trust their selection processes to ESIC.

Through the website www.esic.edu/campus-esic, after signing in with a username and password, ESIC alumni can activate their job application to access more than 220 nationwide monthly job opportunities that are managed by the CareerAdvice department.

The candidates, besides uploading and codifying their CVs, can indicate their own preferences and restrictions as regards positions, sectors, geographical areas, responsibilities and retribution.

In addition to be able to create and edit their curriculum, candidates can set their preferences and filters with regards to functions, fields, geographical area, responsibility, and even estimated salaries. Candidates will receive information about the job opportunities in which their curriculum is being forwarded from the Career Advice department. At the very moment that the candidates’ curriculums arrive at the companies, they will receive an email with all the information related to the company and the job opportunities to which they have been recommended by the School.

All services offered by the Career Advice department are free of charge, both for the alumni and for the partnering companies.

Know more about the Career Advice department.

ESIC provides allformer participants of the Bachelor’s Degree in Marketing with the possibility to be part of (Alumni). ESIC Alumni was created in 1972 and it currently has more than 55,000 members. This association is composed by business professionals and ESIC’s former students. Alumni’s primary goals are: to promote and strength the networking between its members, to support the professional development of them, and to provide its members with constant training and learning experiences. Members will also enjoy special discounts to workshops and activities organized by ESIC.

All members will receive the Alumni magazine, which includes very interesting stories and articles.

Main Goal:

ESIC’s Quality Manual aims at presenting ESIC’s Quality Management System.

ESIC’s Quality Management System (SGC-ESIC) establishes the way that the School uses and organizes its departments, regulations, criteria, processes, etc., in order to improve the quality of its Degrees, the faculty promotion, the planning and development of the classes, and the results of the learning process. This system also establishes the way that several interest groups are involved in the design, development, assessment and advertising of its training activities.
Dimension:
 

• Languages
• Executive Education
• Graduate Studies
• Undergraduate Studies
• ICEMD
• Publishing House
• Complementary services and support to the facult

ESIC’s Quality Manual includes both the values and policies shared by members of the School, and the general courses of action that guide the different works and events developed in the School.

In terms of quality, ESIC’s vision is reflected in the policy and goals that the Board of Directors establish and commit to fulfill.
 

The different chapters of the Quality Manual mention the procedures that detail the way in which works are done.  

This system, as well as the responsibilities associated withthe different activities of the School, must be known and applied by all ESIC personnel, so that the quality of the services offered is guaranteed, and the correct functioning of the organization is assured.

The Quality Manual and the information included in it is the property of ESIC, and therefore is not to be published or reproduced, in full or in part without the explicit permission of the School’s Board of Directors.

For more information about ESIC’s Quality Management System, please see Guarantee of Quality..
 

 

Degrees’ Committees Each degree has a Committee organized in the following way:

• The Director of the Degree Academic Committee, who will preside its meetings.
• A Coordinator from Undergraduate Studies.
• Two to five professors from the degree’s faculty.
• The Degree’s Class Representative and theDeputy Class Representative.
• A representative from the Academic Management Personnel (PAS)
• One or two external experts.

The Committee’s main goal is to assure the quality of the degree by promoting its constant improvement. For this, it develops the following functions:

• The monitoring of the objectives of the Degree’s curriculum.
• The proposal, implementation and monitoring of the improvement actions for the program.
• The developing of the Quality Management System for the Degree.
• The performance of the appropriate evaluations of the qualitative and quantitative data included in the Degree’s assessment reports and the improvement proposals based their information.
• The elaboration of the Degree’s Annual Report.
• The integration of the Academic Directors in the continuous improvement of the degree.
• The integration of the Non-Academic Directors in the continuous improvement of the non-academic services for the degree’s participants.

Frequency: 2 meetings per academic year and program (Degree).

See See Committee for the Bachelor´s Degree in Business Administration

See Policy for Degree's Committees.

See Policy for Faculty Coordination