On behalf of ESIC Barcelona, we are pleased to invite you to the exclusive (and free) conference “MARKETING MIX: FROM THE FOUR P´s TO THE FOUR E´s”, an activity created by our Business School’s International Trade/Business Department. The conference will take place ONLINE on the 10th of June at 18:30h.
The Global Market is constantly changing! In order to successfully compete in such an environment, it is necessary for companies to adapt their Marketing strategies. The four P’s Marketing Mix (Place, Promotion, Price, and Product) has been the go-to model during the last decades, but with all the changes in the international markets, even this classic model must evolve.
During this session, you will learn everything you need to know about the new Marketing Mix of the four E’s: Experience, Exchange, Everywhere, and Evangelism.
The conference will last for an hour and a half, and will be given by Amadeo Serra and David Egbring, two distinguished experts in international business.