Academic information

ESIC, as part of its constant mission to offer the best educational programme to the market, has reshaped the HIGHER DEGREE IN GLOBAL MARKETING MANAGEMENT. After the last updates to the programme in 2009 and 2013, and keeping in mind both the requirements of corporate structures in constant transformation, as well as new patterns of demand from young students, the HIGHER DEGREE has been reconfigured to answer the realities that we understand to have deep academic and pedagogic significance. On one hand, the study of the discipline of marketing is focused on professional knowhow. On the other hand, the role of the individual as a fundamental professional pivot along with the management of ones knowledge, emotions, and relationships which are oriented towards performance in the corporate ecosystem. And, lastly, the incorporation of global, cross-cultural, and digital realities, in a horizontal way to facilitate the ability of current businesses to assimilate reality and to adapt. This update implies, for ESIC, a rejuvenation of our academic DNA, in offering our students as we have always done, the highest degree of professional and personal training.

Finally, the result of this reformulation (PRIVATE DEGREE IN GLOBAL MARKETING MANAGEMENT) is, likewise, a tangible proof of ESIC's dedication to companies, progress, innovation, and good governance.

METHODOLOGICAL TOOLS

The degree is substantiated by various methodological tools that are necessary for the achievement of teaching goals.

PROFESSIONAL TOOL > RIO CASE STUDY

This tool attempts to provide professionalism, depth, and intensity to student performance in the creation and defence of their academic projects.

Basically, RIO CASE STUDIES are the methodological driver that allows for::

• INCORPORATING corporate realities within the classroom..
• UNDERSTANDING the use of subjects, since these are the tool to solve them.
• DEEPENING the execution of cases.
• PROFESSIONALISING student presentations and defences.

DEFINITION: case study, situation, or professional REAL scenario that is presented in its entirety to the students as a CHALLENGE to be resolved during the Period..

DURATION: the entire academic period.

QUANTITY: 8, one per subject. Each RIO CASE is connected by its definition to the topic of the subject in the course.

MECHANICS:

• At the start of the subject, the participating company carries out a presentation of the CHALLENGE in a briefing session wherein contextual information is shared, information about the problem, and concrete terms regarding what the students are expected to contribute.
• Students must resolve this CHALLENGE using work groups.
• Tools for resolving this shall be subjects assigned in the subject. A minimum of 2 and a maximum of 4.
• At the end of the subject, each team will carry out a professional, deep, and serious defence before an evaluation committee composed of: teachers of each of the related subjects, 1 or 2 representatives of the company, and possibly 2 or 3 more academic members that are linked to the Degree.

EVALUATION: each jury participant will score the evaluation items as well as the professional potential of students..

CLASSROOM TOOL > AULA EVERYWHERE

This Degree provides a clear addition of intensity in regard to its professional focus. As a result of this vocation, it is necessary provide education that goes beyond the spatial and temporal environment of the school. Classroom Everywhere is an action tool that leads the student groups to other environments where learning is more intense: VISITS, EXCURSIONS, TRIPS TO COMPANIES, WORKSHOPS, and MASTERCLASSES, are Degree activities that promote work intensity in the classroom.

TEACHING TOOL > THE LEARNING RYTHM, ESIC DNA

This methodological tool attempts to collect and place value on one of the differential, intangible, and valuable attributes of ESIC since its origin: its educational DNA. This Degree incorporates this attribute with these coordinated concepts::

• COHERENT, PROFESSIONAL, RESPONSIBLE, VOCATIONAL, AND CREATIVE TEACHERS
• FEWER TASKS, WHICH ARE MUCH MORE INDIVIDUALLY INTENSE.
• INTERDEPARTMENTAL AND INTERCAMPUS COORDINATION AS WELL AS INTER-TEACHER COORDINATION
• CONTINUAL UPDATING
• KNOW HOW TO IMPLEMENT KNOWLEDGE

Valencia

The Degree in Global Marketing (TSDMG in Spanish) is an organisation-issued degree that is completely adapted to the Bologna Plan and has a duration of 4 years; it combines classroom sessions with personal study and the carrying out of individual and group work.
During the fourth degree year you will have to create a Final Project and choose between different subjects, which will allow you to understand, from the inside, the workings of marketing and commercial management as well as the best way for you to participate.

The students who wish to attend these classes must hold a High School Diploma and must have passed the University admission tests or to hold one of the degrees that enable the admission to the university:

• Admission Process Information
• Norms and prices

Pre-enrollment and admission

1. Hold a Bachelor's degree or its equivalent and to have passed the University Admission Tests.
2. Complete the tests that the School Board determines.
3. Have a personal interview with members of the corresponding area Board.

Since these are official studies, the student must pre-enroll according to what the Consejería de Educación de la Comunidad de Madrid establishes every year, and respect the norms and schedules given by this body.

Once accepted, the student must complete the payments at the Secretaría del Área de Grado in ESIC, providing the final examination card/credential (source document and 3 photocopies).

For more information on registration indicators, see the results here.

Every year before the start of courses, an informative session will be organised for students (and families of first year students) who have enrolled onto the Private Degree in Global Marketing Management (TSDMG). In this session, news and characteristics of the year and the school will be discussed, and a Student Welcome Manual will be delivered.

Before starting the Private Degree in Global Marketing Management (TSDMG), two “levelling” courses will be taught so that students may confront those subjects, which in our experience, have been shown to be necessary.The aim of this is to ensure that new students should have the necessary quantitative knowledge before starting year one, and also to provide them with greater educational guarantees and efficacy.These courses are:

• Introductory Mathematics Course..
• Introductory Accounting Course.

ESIC maintains a Tutoring Action Plan (TAP), which students of the Private Degree in Global Marketing Management (TSDMG) may participate in, during the intake and adaptation process at the school. .

At the start of each course of the Private Degree in Global Marketing Management (TSDMG), each student will be assigned a Tutor, that will be their mentor in both personal and academic environments. Both will carry out a series of orientation meetings and interviews during the school year, with the objective of carrying out appropriate follow up and so that each student is supported in their process of adaptation to school life.

The functions of the tutor will be introducing students to the school (philosophy and resources) and providing them with information on the Degree, invigorating their university process, and making their individual and group integration possible..

For more information, see Degree Tutors.

The Professional Development Unit (PDU) provides students and alumni with active employment search tools.

At ESIC we have been building a top level national and international corporate contacts network for years, which allows us to offer our students services oriented towards facilitating their insertion into the labour market.

Interested parties receive personalised counselling, and may access selection processes according to their training, experience, and preferences. This is a service placed at the disposal of alumni all throughout their professional career.

The ESIC community is close to full technical employment since 94% of degree holders are working.

Percentage of students working in different areas:

On obtaining a Private Degree in Global Marketing Management (TSDMG), you will be trained to carry out any job that is related to:

Commercial or Marketing Management · Market Research · International Trade · Publicity Sales and Promotions · Direct Marketing · E-Commerce · Product Manager · General Management · Cost Analyses · Planning Management · Investment Evaluation · Controller · Staff Management

We educate you to be the best marketing professional.

ESIC offers all alumni of the Private Degree in Global Marketing management that desire it, the opportunity to become part of the Alumni Association (Alumni). Alumni was created in 1972 and currently includes around 5,000 members, collectively mainly composed of professionals from the business world and ESIC degree holders. The main goals of Alumni are summarised as: promoting and strengthening Networking, aiding professional development of members, and facilitating educational recycling for the group. As a member, the alumni may enjoy discounts on all workshops and activities promoted by ESIC.

All associates will receive an Alumni magazine at their home, with reporting and articles of interest.