MASTER DEGREE IN DIGITAL MARKETING [MDM]
Know more about the most successful techniques of digital marketing with the Master in Digital Marketing of ESIC
The programme trains for Digital Marketing Management ensuring strategic vision, comprehensive management of data driven processes of organisations, decision making based on the financial impact of business, and a complete review of digital marketing disciplines organised along the sales funnel ensuring customer centric vision. The aim is to increase professional competitiveness in international environments through practical training with a special focus on digital projects covering critical areas such as digital positioning, technology-supported data management, strategic use of social networks and ecommerce towards omni-channelling. As this is an area of development in continuous evolution, we ensure that the programme introduces competencies that strengthen the main management skills needed to compete in a highly demanding international scenario.
Once you complete the program, you will obtain the Master Degree in Digital Marketing from ESIC University.
- Part Time
Language
On class
Campus
- Madrid
The program includes a Business Study Tour at INSEEC School of Business & Economics for a business immersion.
WHY STUDY DIGITAL MARKETING?
In recent years, the digitization of critical processes in companies has accelerated in order to become more competitive, and in some cases, profound digital transformations affecting business models are being driven.
INTERNATIONALIZATION
In the wake of the covid pandemic, business processes have been overhauled in pursuit of user experience excellence so that we are moving ever closer to omni-channel. This requires companies to be able to make agile, data-driven decisions, the great asset of these changes.
TECHNOLOGY
New technologies offer competitive capabilities that have never been seen before, which demands talent with digital marketing skills and capabilities that are in short supply. New professions such as the chief metaverse officer are appearing, other professions are specialising, and processes are becoming more complex, requiring managers with a holistic view.
SKILLS
The final consequence is that there are jobs that cannot be filled because the qualifications of the candidates do not match the needs. In addition, digital companies tend to grow rapidly, which makes them global corporations capable of operating simultaneously in very different markets. This master's degree is ESIC's response to the need for international digital marketing talent that companies so desperately need.
Why ESIC?
At ESIC we know that doing is the best way of learning. Our programme design is based on pragmatic components like tools, workshops, real-world cases, and the deployment of licenses so that you can access the labour market with the best possible preparation. Our MDM approach stands out for its many advantages :
6 subjects in a practical format of a digital project based on tools
4 practical workshops on digital tools
4 real company cases with group presentation of solutions in front of a panel of judges made up of company representative and teaching staff such as: Bizum, BMW, Volvo, Bankinter, Iberdrola, LG among others
Use of paid professional licences: similarweb, Xeerpa, CartoDB, Microsoft 360, Statista, wordpress, shopify
Promotion of learnability: Development of managerial competencies for management, professional and personal development
Group and tutored Final Master's Project: the student decides the topic
Digital marketing experts with an international profile
Employability-oriented
Belonging to the ESIC HUB of digital marketing professionals
Development of data management culture and skills
6 subjects in a practical format of a digital project based on tools
4 practical workshops on digital tools
4 real company cases with group presentation of solutions in front of a panel of judges made up of company representative and teaching staff such as: Bizum, BMW, Volvo, Bankinter, Iberdrola, LG among others
Use of paid professional licences: similarweb, Xeerpa, CartoDB, Microsoft 360, Statista, wordpress, shopify
Promotion of learnability: Development of managerial competencies for management, professional and personal development
Group and tutored Final Master's Project: the student decides the topic
Digital marketing experts with an international profile
Employability-oriented
Belonging to the ESIC HUB of digital marketing professionals
Development of data management culture and skills
ESIC Rankings
We are proud of the national and international recognition of our programs. We are even prouder of the people who make ESIC one of the best institutions in the world. The quality of the teaching staff, employees and, above all, our students’ and alumni’s desire to excel, make ESIC and our Master´s Degree in Digital Marketing stand out with the following recognitions:
#1
SPAIN
Based on the academic structure of the program.
#3
SPAIN
Based on the experience and the international perspective.
#34
EUROPE
Based on the employability.
#49
WORLDWIDE
Based on the students and alumni’s opinion.
ESIC ACCREDITATIONS
More than 55 years of history means that we have institutional agreements and collaborations that recognise our quality as a business school. These are our accreditations:
ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education
EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes
Agencia Nacional de Evaluación de la Calidad y Acreditación
Sistemas de Garantía de Calidad de Centros y Docencia
ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education
EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes
Agencia Nacional de Evaluación de la Calidad y Acreditación
Sistemas de Garantía de Calidad de Centros y Docencia
STUDENTS’ PROFILE: WHO IS THIS MASTER’S DEGREE FOR?
This program is specifically designed for professionals from Business Administration, Marketing, and Technology areas, entrepreneurs and managers, aiming to work in an international marketing and commercial environment that includes the latest innovations and business models.
Recently graduated students or those with no marketing background are accepted according to their academic record, commitment, exposition, and candidature defense during the interview phases. These students will be warned about taking a supplementary learning preparation either before joining the program or during the courses (The program director and professors will guide these students).
Objectives Master Degree in Digital Marketing from ESIC University
Lead the digital marketing function of a company, being able to elaborate a complete annual digital marketing plan for companies with an international profile and get it approved based on the rigour of the objectives and strategies, action plans with KPIs and clear ROI of the plan as a whole.
Manage digital projects in a practical way by defining digital marketing processes and the use of the main tools in areas such as: SEO, SEM, web, social networks, e-commerce and the transversal effect of data.
Master the main disciplines of digital marketing with applied sense and from the practice of real company cases and be able to make decisions that impact on business generation, connecting digital marketing investments with financial results.
Know the main digital marketing tools in order to optimise the impact that the digital marketing function generates in international companies in terms of results and time to market.
Development of professional and managerial skills that enable professionals to evolve at the same pace as market and technological disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking etc. with the limit of ethical values and the breadth of international professional environments.
ACADEMIC STRUCTURE
MDM is structured in 8 modules, the individual final project and a set of workshops and group cases.
Digital strategy and digital business models
Understanding the current digital business ecosystem, its disruptive trends and the implementation of digital strategy is the challenge faced by this subject in order to consolidate the digital strategic vision.
Tools: Business Model Navigator, Statista
Business ethics & sustainability
Companies must be able to define winning strategies in the digital competitive field, taking into account sustainability and ethical practices that guarantee long-term leadership. We shouldn´t accept any way to get market share. There are more and more challenges derived from AI, fake news, abusive practices with the end user, addicitons to online contents and formats…
Strategic Marketing: The digital marketing plan
In Strategic Marketing the strategic vision will be acquired through a journey that begins with Market and Competition, continues with the applied analysis of consumer knowledge to be able to perform the methodology and practice to apply the strategic segmentation model and the Positioning of the brand under Customer Centric and Omni experience vision. Finally, the knowledge of how to create a strategic Digital Marketing Plan with an international scope will be acquired.
Tools: SOSTAC and WOBM
Open Innovation in digital environments
Markets are becoming increasingly extreme, and companies are looking for positions such as being cheaper in price or being different in value. Through a hybrid process of lean start up, design thinking and agile methodologies we teach how to generate value, from an innovation where the crowd phenomenon opens up multiple possibilities.
Tools: Design Thinking
The market research: Social Media Listening
Listening to the marketplace is one of the keys to success today in achieving engagement, within digital strategies and tactics. Social Media Listening means understanding how disruptive technology is breaking through to help us listen and understand consumer behaviours in social media and in real time. You will learn to listen, analyse and make digital strategy and communication decisions.
Tools: Xeerpa, Carto DB
Case Study Block 1: Challenges of organizations in terms of competitiveness in disruptive markets.
Usability, UX & Analytics
This subject allows the student to learn about the main existing development methodologies, understand the concept of user-centred design and discover the stages that must be conducted to build solutions, quality techniques; from research to prototyping, design, development and programming to production. But, above all, to understand its strategic importance in the global vision of digital marketing as the main platform for conversion and customer relations.
Digital Project: Web page creation
In this course students will implement a global project of website creation in practice. Applying thinking design methodology, starting from the digital strategy they will establish the business objectives and buyer persona, they will create their website project. They will learn how to design under UX, establish frameworks, content maps, transaction models, data flows, etc. They will use a CMS tool that will allow them to conduct the project.
Tools:WordPress
Case Study Block 2: How to design the best website to seek digital relevance and align digital strategic objectives
Search engine marketing: SEO
The subject of SEO allows the student to understand the strategic importance of the channel, its role within the global digital marketing strategy, the functioning of search engines, the main criteria of global digital marketing strategy, the functioning of search engines, the main criteria of algorithms and, in short, the construction of digital assets optimised both for the intentions of the market and for the main search engines. SEO off page and SEO on page.
Digital Project: SEO Optimisation
In this course students will implement in practice how to manage SEO strategy in practice. They will learn to understand the importance of search engine management and optimisation as a key to the success of a digital business. They will learn to carry out the relevant audits, to understand how SEO affects the design of a digital project, to follow the instructions required by search engines and how the AdWords concept implies a global digital project. They will also be supported with the tool that allows them to have a practical vision of the project.
Tools: Google Analytics, Google Search Console, Google keyword planner, Screaming Frog, Google speed, SEO Meta in one click, SEOquake
Search Engine Marketing: SEM
The world's leading search engine, Google, offers a very powerful tool that unites different formats and platforms through which advertising can be done at different stages of the customer journey; YouTube, the GDN, Google Shopping, Google Play, Google Maps, Google results and its partners among others allow to achieve different objectives of traffic, branding and visibility, conversions, among others.
Digital Project: SEM Campaigns
In this course students will learn how to develop Google Ads campaigns in practice. They will develop the digital marketing strategy, the selection of one of the campaigns and its implementation. They will be segmented; the campaign will be managed and created step by step so that they can learn all the implications: companies can improve the way content is ranked by search engines. It will also be carried out with Google tools.
Tools: Google Ads
Case Study Block 3: How to attract traffic to the web.
Data Legality
The new data regulation, under the GDPR regulations, leads us to understand in depth its meaning and scope, not only from a legal perspective, but also from the ethical vision of advertisers, agencies and media. In this subject you will carry out an analysis of the regulation, its scope in business and good practices to contact the consumer in an efficient and effective way.
Business Intelligence, data analytics and AI
Knowledge of the market and marketing intelligence is nowadays a compulsory subject in order to be able to make the right business and marketing decisions. In this course you will acquire a strategic-analytical vision. We will focus on understanding the sources of data, how to convert them into intelligent knowledge, measure and interpret them combining methodology with technology. It will teach you the significant role and trends set by AI and machine to design our digital strategy and guide digital transformation projects.
Tools: Xeerpa, Carto DB, Chat GPT 4 plus, Midjourney
Management based on customer data: from CRM to CDP
Knowing the customer is key in today's business and marketing strategies, we need to engage and grow with our customers to have sustainable business. In this course we will focus on understanding the customer ecosystem, the evolution of CRM to CDP, the importance of marketing automation to achieve brand-customer engagement.
Tools: Data IKU, Xeerpa, Carto DB, Chat GPT 4 plus, Midjourney
Digital Project: Digital Marketing Platform
This is a practical subject to see how to implement a CRM and marketing automation platform in a company. We use Hubspot.
Tools: HubSpot
Persuasive communication & Leadership
A digital marketer must be persuasive when communicating in all areas of their practice. Internally they will need to be able to get budget approval and influence other departments to participate effectively in the execution of the plan. Externally, they will compete with other players to capture the full attention of customers and consumers so that they recognise and prefer the company's value proposition over alternatives.
Critical Thinking
To help the student to differentiate between the symptoms of problems in order to be able to identify those decisions that have a greater impact on the business, minimising the organisational, time and financial effort and cost. Likewise, to provide the necessary analytical tools to be able to quantify these problems, differentiating between those that are business/economic and those that are personal/organisational problems.
Finance for Management
Learning the main cost and revenue structures for digital business. Creation of the Income Statement that allows the viability of the digital marketing plan. Basic concepts of incomes and costs and their classifications. Basic principles of monetisation of services. Financial and profitability ratios. Budget Planning and Control.
Media Planning
Acquisition of knowledge of the methodology of digital media investment. Learn to define digital media and investment under the vision of investment optimisation. Learn how to plan to use KPI's and ROI with results orientation.
Tools: Google Display Network (GDN)
Inbound Marketing & Marketing Automation
The inbound course will teach students how to connect brands with consumers, through the sales funnel and content marketing. The focus will be on personalisation. Students will learn how to carry out integrated marketing campaigns, understanding the phases of attraction, consideration, conversion and loyalty, through content and marketing automation. Students will learn how to use Marketing Automation, creating lead generation and nurturing campaigns. They will learn how to increase and optimise business by increasing customer LTV (Life Time Value). You will learn how to make integrated marketing campaigns, combining data, tools and technology. You will be able to generate automated lead generation, nurturing and retention actions, reaching the analytical knowledge that allows you to make decisions and generate business.
Display & RTB
We're shifting away from the conventional "direct buy" advertising model, which involves predetermined media planning by the agency with the support to be used, based on client briefings, historical data consultations, fixed locations, and negotiated prices (CPM). Instead, we're moving towards purchasing ads that target specific user segments in real-time. Prices for these ads are determined through bidding based on the specific data interests of those segments.
Digital Project: Ads campaigns
In this course students will learn how to create campaigns for the social media strategies they have previously designed. They will create customised campaigns, considering all aspects of the campaign, from strategy, investment, content, on the main social media platforms. Facebook Ads campaigns (Facebook insights) , Twitter , TikTok .
Tools: Meta Ads, LinkedIn Ads, Twitter Ads
Case Study Block 7: Optimising the potential of social media.
Channels strategy: towards omnichannel
Omnichannel learning marks the learning of this subject, under a perspective of understanding the current digital business, from enhancing the online shops of brands, their presence in the main marketplaces. You will learn the main consumer trends in digital ecosystems, such as ROPO, or SHOWROOMING, in addition to understanding the scope of building omnichannel brands, their business orientation and customer management with technology.
CRO, operations & marketplaces
This course focuses on acquiring knowledge of the current ecosystem of the main marketplaces, such as Amazon, by studying its ecosystem and how it influences current digital business models. AMZ Product Finder, Keepa, Fakespot and AMZ review will be studied in depth.
Tools: AMZ Product Finder, Keepa, Fakespot AMZ review
Digital Project: B2C E-shop
In this course, students will learn how to create an online shop step by step. From the digital strategy, the business objectives, the technical requirements and the management of transactions. They will be able to create a prototype and understand how to create and manage an ecommerce in practice. A practical tool will be used to enable the scope of the project.
Tools: Shopify
Case Study Block 8: The challenges of online sales.
Creating a digital marketing plan
Students will be required to complete a Final Master's Project in groups, which focuses on demonstrating the knowledge acquired in the Master's programme. In addition to strengthening the habit of teamwork, they must demonstrate leadership skills, persuasive communication, critical thinking, along with the core digital marketing skills acquired as part of their training during the programme. These skills will make them be recognised as digital marketing leaders in the marketplace.
Tools: SOSTAC, WOBM
*Academic Structure subject to change. All programs are FACE-TO-FACE but Business Reality Webinars may be held outside of class hours.
PRACTICAL ACTIVITIES
AI generative tools impacting in Digital Marketing: Since Chat GPT was launched in November 2022, the reality of the business has changed, including the digital marketing area. The capabilities of this generative AI have continued to grow, making it is possible to be highly productive in obtaining analysis, segmentations, designs, claims, etc. However, now more than ever it is necessary to know how to elaborate questions effectively and make sense of the results of these tools. Taking explodingtopics.com as a reference, it already has 180.5 million monthly users and was able to reach the first million in five days, a challenge that took Netflix 3.5 years. In this workshop, we will use tools such as Chat GPT 4 plus or midjourney to learn how to integrate this technology into a company's digital marketing function.
A 5-hour workshop where students will be able to design buyer personas for digital marketing plans and campaigns based on the unique registration of a single social login user. As it is integrated with IBM Watson variables it provides unique knowledge of the customer and an excellent opportunity for personalisation and obtaining business insights.
5-hour workshop organised in two parts. The first part covers aspects such as: Introduction to Location Intelligence, Introduction to CARTO, What is Location Intelligence, How Location Intelligence can be used to drive better business decisions, Sector/Customer use cases with practical examples. In the second part the focus is: training on the CARTO platform, Key components of the CARTO platform, Introduction to CARTO Builder, How to ingest data, create map visualisations, dashboards and run spatial analysis, practical case study to familiarise students with the platform technology.
A workshop on the global benchmark digital marketing tool.
Thanks to this tool the student will be able to discover how to optimize SEO and how to apply it in content marketing, competitor research, PPC, and social media marketing
In the Master Degree in Digital Marketing we work on 4 transversal cases of subjects that are developed on real briefings from companies and whose objectives are detailed below:
1. It helps to internalise and practice the knowledge acquired in each of the subjects, on the one hand, and to integrate all of them on the other, responding to a specific challenge on the case and working from a global and complete perspective as digital marketing professionals.
2. Apply the learning acquired to a real case of a recognised and prestigious company, strengthening the skills of autonomous learning, analysis and research and presentation of the results. We work with companies such as VOLVO, REPSOL, PEPSICO, DANONE, YET FASHION TECHNOLOGIES, SEALFY, SAMSUNG, RAZER, PIKOLINOS, PUBLICIS GROUP, IBERDROLA, UNILEVER, AFFINITY, VENDFY, NESSPRESO, PHILIPS AVENT, PARQUES REUNIDOS...
3. Develop the practice of a real professional proposal in which the ability to respond to the challenge posed in the case is evaluated. The groups will present a proposal of their work to the representative of the company, who will give them real time feedback on it.
In short, in addition to working with real business cases in which they apply and enhance their learning during the master's degree, students have an unbeatable opportunity to demonstrate and visualise their talent and abilities before the companies and top-level marketing professionals, which improves and increases their future employability.
The thematic organisation of the cases is as follows:
- Case 1: Creating a website and optimising it for search engines
- Case 2: Data driven organisations
- Case 3: Optimising the potential of social networks
- Case 4: The challenges of online sales
In addition to a 5-hour workshop in which the main functionalities of Similarweb are covered, each will have a license of this technology so that they can use it in the different practical tasks of the master's degree, such as: individual and group exercises or final master's degree work. The workshop is oriented to the contents offered by the Similarweb company, is taught by ESIC´s faculty and facilitates the student to subsequently access the certification exams and thus increase its differential value in the labour market.
TOOLS YOU WILL LEARN TO USE
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
TRANSFORMATIVE LEARNING BY ESIC
It is an innovative training ecosystem that helps you to deploy your talent to the maximum and thus develop professionally and personally. On your journey of personal transformation, you will interact with five pillars of support, which will underpin your learning experience:
- Business reality, brought into the classroom through case studies and practical activities.
- The Soft Skills that are fundamental for your personal and professional development.
- An expert teaching and business faculty.
- A heterogeneous community of national and international students.
- All the different areas and services that ESIC puts at your disposal.
The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the centre of the learning process and guides you towards academic excellence. The aim is for you to acquire skills through the practical application of knowledge and tools.
The resources you will have at your disposal are:
- Asynchronous support materials, videos, readings, etc.
- Self-assessment.
- Tutored application and feedback.
- Practical and experiential activities.
- Assessment system that combines demonstration of individual and group achievements.
- Tutored final project.
FACULTY AND GUEST SPEAKERS
La esencia de nuestro programa reside en un excepcional claustro de profesores. Nuestro claustro está compuesto por destacados profesionales y académicos con una vasta experiencia en el ámbito del marketing y las ventas. Estos expertos combinan su profundo conocimiento teórico con una sólida experiencia práctica, ofreciendo a los estudiantes una perspectiva única y valiosa. Además, muchos de nuestros profesores ocupan posiciones de liderazgo en empresas de renombre, lo que garantiza una conexión directa con las últimas tendencias y prácticas del sector.
José María Visconti Caparrós
Programme Director
José María Visconti Caparrós
Paloma Fuentes Santos
José María Gil Iberlucea
José Luis Ferrero Navarro
Santiago Hermosa Martín
Manuel Balsera García
Cecilia Kindelan Amorrich
Luca dell'Oro
Gerardo Mochales de González
Cristóbal Álvarez Teruel
Juan Carlos López González
Diego Manuel Puente Gascón
Carlos Molina Artigot
Paloma Lucas Pesque
Samuel Redondo Abad
Marta Panera García
Rubén Hervás
Andy McDuff
*Faculty and guest speakers are subject to change.
Employability
100%
of our students are working in the sector one year after completing the program.
+3.700
internship offers generated through our professional development unit.
+2.200
job offers processed by our UDP.
CAREER OPPORTUNITIES
There is currently a booming demand for professionals with digital marketing skills in both agencies and companies. There are multiple web projects, SEO, social networks, paid media, ecommerce to increase competitiveness and channel aid from the Public Administration. Some of the most in-demand positions are:
- CMO, CMTO
- Digital Marketing Manager
- Social Media Manager.
- SEO/SEM Manager.
- Digital User Experience Manager
- Digital Communication Specialist
- E-Commerce Manager
- Digital Account Manager
- Head of Digital Media.
- Lead or Acquisition Specialist.
- Content Marketing Manager & Social media Manager.
- Entrepreneurs or Business people (who want to use Digital Marketing to improve their company's presence and sales).
WHERE DO OUR STUDENTS WORK?
UDP – PROFESSIONAL DEVELOPMENT UNIT
ESIC's Professional Development Unit is made up of a team of professionals dedicated to promoting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employment site, although they also collaborate with international sites, fairs and career events.
With almost 4,000 work placement offers and more than 2,000 job offers, the UDP has an overall employability rate of 95% for students in the Marketing and Sales area and 100% in the communication area, among others.
INTERNSHIPS AND COLLABORATING COMPANIES
In the master's degree program, you will be in constant contact with working professionals from pioneering companies, either through workshops or interventions in the program. In addition, if you are looking to complete your training with internships, ESIC offers the possibility of contacting top companies in the sector. Among them we highlight:
Non Curricular International Stay
You can take an optional international experience that complements your studies with an immersion into the world of international business. Explore new cultures while gaining practical knowledge and building a global network. Transform your learning and open doors to unique personal and professional opportunities.
“Understanding today´s business environment” | 1 week
The course "Understanding Today's Business Environment" at Georgetown offers an in-depth exploration of the key issues influencing the contemporary business environment. Designed for professionals seeking to understand the challenges and opportunities in today's business world, this course provides a comprehensive view of the economic, technological, social and political factors that shape business strategies today.
In this international experience you will learn about the milestones of American culture and current trends in global business management, understand the challenges of a globalised economy and how financial policy underpins it. You will explore the role of artificial intelligence in international business and experience how international financial institutions impact the organic and acquisitive growth trajectories of the modern enterprise.
*Places subject to availability. Non Curricular International Stay delivered 100% in English. The cost of the Non Curricular International Stay is not included in the program.
“ESG in the new business era” | 1 week
During a week-long academic, cultural and corporate experience, you will have the opportunity to delve into the impact of ESG on today's global business agenda. ESG means using environmental, social and governance factors to assess the sustainability of companies and countries. These three factors are considered to best embody the three major challenges facing business and society at large, which now encompass climate change, human rights and legal compliance.
Starting from the broad context of what ESG represents for corporations, customers, financial institutions and investors, the programme covers everything from the strategic perspective of companies incorporating ESG and sustainability, the internal and external communication of ESG commitment and progress, to how corporate policies are defined and led for the company to generate a positive impact in a circular global economy.
With this international experience you will understand the global context of ESG and how it differs from the corporate sustainability concept, learn to synthesise how business strategy incorporates an ESG-oriented vision and mission. You will be able to define and implement a strategy for internal and external communication of ESG efforts and explore how corporate leadership is put at the service of ESG and sustainability policies.
*Places subject to availability. Non Curricular International Stay delivered 100% in English. The cost of the Non Curricular International Stay is not included in the program.
“Digital Innovation and Transformation: Estonia’s path to the Future” | 1 week
Estonia's path to the Future is an intensive one-week programme designed to explore the latest trends, tools and strategies in the field of digital innovation in a technologically vibrant environment. This small Baltic country with just over one million inhabitants decided to take the digital leap and today it has become the example to follow for the digital transformation of Europe. During this week, you will have the opportunity to immerse yourself in various aspects of digital transformation, from the conceptualisation of innovative ideas to the practical implementation of technological solutions based on visits to Start Ups and academic sessions with experts.
In this international experience you will understand the fundamentals of digital innovation and its impact on business and society, explore emerging technologies and their application in problem solving, develop practical skills for the generation and execution of innovative ideas with Start Ups and incubators, and become familiar with agile methodologies and user-centered design approaches. Additionally, you will learn to assess the potential market and feasibility of digital innovations.
*Places subject to availability. Non Curricular International Stay delivered 100% in English. The cost of the Non Curricular International Stay is not included in the program.
CAMPUS and PRICES
MASTER DEGREE IN DIGITAL MARKETING in Madrid
Our Master’s Degree in Digital Marketing in Madrid is taught at ESIC Business & Marketing School campus. Our campus in Madrid was inaugurated in 2021 and has 36 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, a mindfulness room, cafeteria and much more. Our classrooms are full of students from our master's and postgraduate programs specializing in marketing, management, and technology. The campus is the place to network, work on your ideas and learn. But, above all, it is the perfect place to live the present and build the future.
Campus in Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
View on Google Maps
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you so that you choose the best option for your professional career. These are the steps to follow:
1 APPLICATION
- You request information through our form.
- An advisor will contact you in the following 24-48 hours.
- You have a first contact call and a consultancy meeting is convened for questions and doubts.
- You have a second call where all your doubts are solved, and you are guided in everything you need.
2 DOCUMENTATION
- If the programme meets your needs, you proceed to apply.
- Prepare the necessary documentation (such as university degree or certificates).
- Conduct a personal and professional essay.
- You hand in all documentation.
3 INTERVIEW
- Once the documentation is approved, you are scheduled for an interview with the program director.
- At this interview, you will be able to discuss any specifics you want to know about the program, as well as any questions you may have.
4 ENROLMENT
- After the interview, your advisor will contact you within 24-48 hours to notify you if you have been accepted into the program.
- Once you have been accepted, you have about 5 days to formalise your enrolment.
- Once the enrolment is complete, you will be given all your access (virtual classroom, e-mail...).
- Of course, our last step is always to congratulate you and to wish you the best for your studies.
SCHOLARSHIPS AND STUDY GRANTS
We do not want economic issues to be an obstacle for you to reach your objectives and ensure a training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organisations. The scholarships and grants available are as follows:
- • In-house scholarships
- • National scholarships
- • International scholarships
- • Mobility grants for international internships
- • Insurance and financial aid
FINANCING
ESIC has financing agreements with certain banks with preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your degree.
If you live outside one of the cities where ESIC has a campus and you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can pay easily and securely in your own currency, using local payment methods from the safety and comfort of your own home. You will have real-time monitoring and multilingual support around the clock.
More informationFREQUENTLY ASKED QUESTIONS
Study grants will be communicated to you during the selection process. Our grants are adapted to each profile and date of enrolment. In addition, you can find out about the grants that ESIC offers as well as those offered by other public and private organisations.
Yes, there is a percentage of compulsory attendance in the face-to-face masters. However, you may have a small percentage of unjustified absences.
ESIC AGENDA
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Másteres¿Cuándo?03 de Dic del 2024 | de aDónde Campus ESIC, Avenida de Juan XXIII, Pozuelo de Alarcón
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Másteres¿Cuándo?23 de Ene del 2025 | de aDónde Campus ESIC, Avenida de Juan XXIII, Pozuelo de Alarcón
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The MDM is an innovative program that is studied 100% in English so that you can strengthen your professional career with an international perspective.
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The MMM is designed to give you a deep understanding of the drivers of marketing and commercial globalization, the internationalization of strategies and tactics.
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