The EGM, or Estudio General de Medios (General Media Survey), is a cross-sectional study that analyzes media consumption and audience behavior. It provides valuable insights for organizations, media companies, and advertisers, helping them effectively target and position their advertising campaigns and strategies. The EGM measures audience reach by examining media usage patterns, types of media consumed, and the time spent on each.

With the global advancement towards information management, the data warehouse emerges in industry, as an element that provides assistance  in the incessant work of collecting, analyzing and obtaining know-how that can be defined as data management. It is used for storing specific information by companies that can be applied in making decisions based on existing or past factual information. We will now discuss how data warehouses work

An area manager is a mid-level management position commonly found in most organizational structures. They are responsible for overseeing the operations, strategy, and coordination of multiple branches, departments, or business units, whether defined by geographic region or specific industry. Area managers are key strategic players, entrusted with executing corporate strategies, improving performance, and managing personnel within their assigned locations.

Paving the Way for a Successful International Career The Official Master's Degree in International Relations and Global Economy opens up many career opportunities worldwide. As globalization continues to shape our world, the demand for professionals with a deep understanding of international relations and global economic dynamics is rising.